Job Description Purpose of the role To communicate execution of the bank’s strategy and objectives effectively to the relevant external stakeholders. Vice President Expectations Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Adopt and include the outcomes of extensive research in problem solving processes. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. As a Senior Copywriter at Barclays, you will be responsible for planning and executing a strategic content calendar for Barclays Insights Hub (UK Unlocked) and other owned channels. Your work will support and enhance the Bank’s business strategy and objectives through the creation of high-quality editorial content. You will draft all content aligned to the calendar, leveraging internal data and proprietary research to inform your output. In this role, you will also evaluate and measure the performance of your content output to continuously improve engagement and reach. As part of the Barclays Group Campaigns team, you will also have the opportunity to influence how the Bank communicates its data and insights across a range of channels. Ideal candidates will have a strong background in copy writing, experience in interpreting data, and a strategic mindset to enhance content effectiveness. This is a unique opportunity to play a pivotal role in shaping Barclays' narrative and engagement with its audiences. Key Accountabilities Work as a proactive member of the integrated Barclays Group Campaigns team, to plan and deliver a broad range of editorial content Take ownership for the timings and deliverables of content, delivering work to a high standard to meet deadlines Align with channel owners across the Bank including External Communications, Marketing, Strategic Policy and Employee Communications to increase reach and impact of activity Manage legal, compliance, and stakeholder approval process for editorial content as appropriate Manage external agency partners as appropriate, maintaining accountability for budgets and delivery Measure and evaluate results based on analytics to refine and improve future performance Stakeholder Management and Leadership Provide exceptional stakeholder support to build trust in working relationships, confidence in our expertise, and ensure a positive reputation for the wider Communications team Deliver advice to senior stakeholders and business management teams Decision-making and Problem Solving Share best practice and learnings with colleagues, seeking continuous improvement opportunities Risk and Control Objective Take ownership for managing risk and strengthening controls in relation to the work you do Essential Skills/Basic Qualifications: Extensive copywriting / content marketing experience Ability to draft research and review and analyse data to create compelling content Ability to draft a wide range of communications materials to suit different channels and audiences Ability to translate technical financial language into distinctive, easy-to-understand and engaging storytelling Strong understanding of analytics, including SEO optimisation, with ability to assess and continually improve readership and engagement Desirable Skills Sound understanding of media relations, paid media and social media channels, with ability to advise on content amplification approach Experience with data visualisation and asset creation (e.g. infographics, video) Experience in managing project teams ensuring resource is used effectively Experience working in a matrix environment Person Specification: Operates effectively independently and within a team Strong external awareness of market/industry/regulatory issues Strong personal impact and presentation Proactive, positive and enjoys a challenge