Site Name: UK – London – New Oxford Street, Belgium-Wavre, USA - Pennsylvania - Upper Providence
Posted Date: Feb 3 2025
Global Marketing Director Vaccines
Are you looking for an opportunity to be a leader and catalyst for elevating global strategic marketing to enable delivery of a mission? If so, this is the role for you.
As Global Marketing Director you’ll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s vaccines business, as Global Marketing Director (GMD) you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. You will partner with regions and key markets to produce exquisite insight and develop clear, competitive global brand strategies and plans.
Position reports to Senior Global Marketing Director, Shingrix.
In this role you will
1. Be accountable to develop/input to strategic and implementation plan in accordance with Integrated Asset Plan (IAP) across customer segments in partnership with key cross functional partners and LOCs enabling core LOCs to execute the strategy and achieve the agreed sales ambition.
2. Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
3. Align plans and activities across functions (incl. medical, comms and govt affairs, regulatory, supply chain, finance, insights, pricing and market access) to deliver business objectives.
4. Develop and deliver global marketing campaigns, ensuring full input from co-creation countries with special focus on multichannel marketing.
5. Work closely with regional teams to review and challenge LOC plans based on global insights and learnings and share best practices.
6. Drive LOC engagement strategy and lead development and management of global commercial budget and input into LOC operational planning.
7. Plan, organize, and manage global congresses/meetings to maximize brand visibility and engagement with key stakeholders.
8. Indirectly lead Content Manager to the highest potential, helping on the career path progress.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
1. Strong track record in leading commercial performance & execution in-country, including extensive experience in leading sales & marketing execution with direct P&L accountability. Prior global experience is a plus.
2. Significant experience in marketing within the pharmaceutical or healthcare industry, with a focus on vaccines preferred.
3. Proven track record of developing and executing successful marketing strategies and campaigns.
4. Demonstrated ability to gather customer insights and use these successfully in different settings.
5. Demonstrated competency in multi-channel marketing strategy development & execution.
6. Beneficial to have experience in multiple therapeutic areas/assets at different stages of life cycle/experience of R&D or Pricing & Market Access.
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
1. Influences effectively both horizontally and vertically across multiple stakeholders in a matrix environment to represent global commercial.
2. Strong interpersonal, communications and negotiation skills with a wide range of audiences.
3. An exceptional collaborator who can unify a large network of teams and stakeholders across functions and countries to achieve positive business outcomes.
4. Drives clarity of accountability and decision rights.
5. Always operates with ambition for patients.
6. Committed to the GSK Code, our purpose and ambition for health impact.
Why GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
1. Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
2. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
3. Continuously looking for opportunities to learn, build skills and share learning.
4. Sustaining energy and well-being.
5. Building strong relationships and collaboration, honest and open conversations.
6. Budgeting and cost-consciousness.
Closing Date for Applications – 17/02/2025
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK.
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