Trade Marketing Manager sought to drive growth and innovation in a leading toy, games, and puzzle company.
Our company boasts a long-standing heritage and continues to be one of the fastest-growing toys and games companies within the industry, achieving NPD top 15 UK toy company status and 6th largest in Europe in 2020. With evergreen brands and products designed and manufactured in-house, we unite all generations through the power of play through our range of puzzles, games, arts and crafts, construction, BRIO, and TCG.
As the Trade Marketing Manager, you will be responsible for developing and executing trade marketing plans in line with company sales strategies and goals. You will collaborate with local category and sales teams to create and execute promotional programs and marketing initiatives for trade channels.
Main Duties and Responsibilities:
* Develop and execute trade marketing plans in line with company sales strategies and goals
* Collaborate with local category and sales team to create and execute promotional programs and marketing initiatives for trade channels
* Lead the organisation and execution of trade and consumer events programme
Trade Fairs:
* London Toy Fair
* Spring Fair
* Toymaster Show
* Choice Marketing Show
* Harrogate Nursery Fair
* Garden Centre Expo
Consumer Shows:
* UK Games Expo
* ParentFolk Event
* Park Fair
* CarFest
* Big Christmas Press Show
* MCM Comicon
* Creative Craft Show
* Ideal Home Show
Key Responsibilities:
* Support Ravensburger outlet stores with marketing materials
* Organise the design, production, and distribution of POS materials, including shop-in-shop and branded fixtures
* Collaborate with International trade marketing and category team
* Work with Category Managers and sales team to ensure POS materials are effectively placed in-store
* Develop and maintain relationships with vendors and suppliers
* Manage point of sale and event/exhibition inventory
* Develop trade marketing literature, including trade catalogue and POS literature
* Coordinate retailer instore demonstrations
* Coordinate internal bi-annual sales previews
* Maintain head office showroom displays
* Work with Digital Marketing Manager on trade CRM programme
* Manage budgets and track ROI for all trade marketing programs
The Successful Applicant:
* Bachelor's degree in business, marketing, or a related field
* 3-5 years of experience in channel marketing, consumer product is a must
* Strong analytical and problem-solving skills
* Excellent communication and interpersonal skills
* Proven track record of achieving sales targets and driving revenue growth
* Ability to work independently and as part of a team
* Proficient in Microsoft Office and CRM software
* Experience working with mass retailers is a plus
If you are keen to take your next step in your career within a market-leading toy, games, and puzzle company, which will offer you an attractive package, we encourage you to apply for this position.