For which tasks (responsibilities)?
IGaming product is looking for a talented QA CRM Manager / QA Marketing manager to join the team.
Main Responsibilities:
* Working in Retention Team;
* Assist in implementing the overall brand strategy in various GEOs;
* Analyzing the market and competitors;
* Daily tasks: email checking and content in other communication channels to improve customer retention and increase engagement;
* Monitoring of all sends, clicks and their conversions;
* Monitoring and analysis of segments;
* Onboarding of new employees;
* Conducting Q&A sessions (meetings with each manager about their progress);
* Optimisation of processes, creation of manuals and their transfer to the database;
* Segment analysis;
* Generate new ideas, develop and implement activities / initiatives to maximize positive impact on key business metrics;
* Research customer base, conduct analysis of existing trends, drivers, barriers and patterns of customer behavior;
Future Team:
* Retention Team;
* Designer Team;
* Content Team;
* Development Team.
What kind of professional are we looking for?
* Experience in the gambling/betting niche in a similar position for 1 year or more;
* Experience with Email newsletters;
* Experience in working with additional communication channels (push, sms);
* Experience with Customer.io CRM system;
* Experience with user segmentation;
* Understanding of basic mailing formats: promotional campaigns, trigger campaigns, chains;
* Basic understanding of how logical operators work;
* Basic knowledge of HTML;
* Knowledge of general internet marketing trends;
* High attention to details;
* Responsibility and self-organization skills;
* Good level of English (both written and verbal), Ua/Ru - native/fluent level.
What are the conditions and bonuses?
* Decent salary;
* Office work (Warsaw, Poland or remote) - if you need relocation, we can help with all relocation-related issues;
* Medical insurance;
* Healthy lifestyle benefits;
* Office catering;
* Paid sick days and vacation days;
* Official holidays — days off;
* Unique experience, as our team realizes the best projects and is ready to share tips and tricks with you;
* Interesting and big projects in the iGaming industry;
* Cool team of specialists and everything you need for professional development.