Title: Marketing Manager
Package: Up to £45,000 (DOE) + Hybrid working in Cardiff area and amazing benefits / perks!
Overview: My client is one of the fastest-growing brands in the Cosmetics industry. Known for their unique quality & ecofriendly product base. Community is at the heart of this brand which continues to grow further! Due to their immense growth, they are now seeking a Marketing Manager to lead their marketing department, shape the brand’s direction, and drive impactful campaigns.
Responsibilities:
* Develop, implement, and measure the success of multi-channel campaigns that build brand awareness, drive customer acquisition, and support retention.
* Take ownership of the marketing department (team of 5) consisting of e-commerce, website, email, social media and design. Providing strategic direction and leadership.
* Manage the marketing budget, ensuring efficient allocation of resources and tracking of expenses to stay within budget while maximizing ROI.
* Lead, mentor, and motivate the marketing team. Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing initiatives.
* Define and maintain brand identity, tone, and positioning across all marketing channels. Develop compelling narratives that resonate with target audiences.
* Use analytics tools to monitor campaign performance, customer behavior, and market trends. Provide regular reports and insights to senior leadership, adjusting strategies as necessary to improve ROI.
* Stay ahead of industry trends, customer preferences, and competitor activity to identify new opportunities and drive innovation within the brand’s marketing efforts.
You Are:
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
* Highly organized with the ability to manage multiple projects simultaneously and meet deadlines.
* Experience in a high-growth, fast-paced brand environment, preferably within the beauty, fashion, or lifestyle industries.
* Excellent communication, presentation, and interpersonal skills.
* Creative mindset with an eye for design and content that resonates with target customers