The Marketing Manager will develop and implement the YDance marketing plan and will work closely with the Executive Director and Artistic Director to review and develop the organisation.
Key Responsibilities
1. Line Management
The Marketing Manager will line-manage the Marketing and Administrative Assistant alongside the Office Administrator and, when necessary, freelance staff.
2. Marketing and Campaign Planning
Develop, review, and implement sales and marketing plans within agreed-upon budgets for all YDance projects, events, and merchandise.
Create and execute individual project campaign plans aligned with the overarching Marketing and YDance Strategic Plans.
Achieve targets for income generation from the sales of services, resources, and merchandise.
3. Brand and Content Management
Ensure compliance with YDance brand guidelines across all internal and external communications.
Create and approve all artwork, press releases, and marketing materials to reflect YDance's status as a national organisation.
4. Digital Marketing
Manage and maintain YDance’s digital presence, including creating e-newsletters and updating the website.
Plan, oversee, and monitor social media content on Facebook, Twitter, TikTok, LinkedIn, and Instagram, among other platforms.
5. Press and Media Relations
Generate coverage in national and local news outlets for YDance projects.
Create and distribute press releases, foster positive relationships with press and media representatives, and maintain records of media coverage.
6. Design and Production
Produce high-quality print and digital marketing materials in-house and coordinate with designers, printers, artists, and filmmakers for specialised content.
Oversee the production and distribution of marketing materials, including YDance teaching resources, staff clothing, and merchandise.
7. Representation and Networking
Represent YDance at trade exhibitions, events, and demonstrations to promote the organisation’s work.
Essential Skills and Experience
1. Degree in marketing (or equivalent) or a general degree with experience in a marketing environment.
2. Experience in effective line management of other team members.
3. Proven experience in copywriting and proofreading.
4. Track record of creating and implementing comprehensive marketing campaigns.
5. Proficiency in Canva, Adobe InDesign, Photoshop or similar.
6. Strong knowledge of social media platforms and content creation.
7. Ability to work independently and collaboratively as part of a team.
8. Excellent organisational and time management skills.
9. Excellent communication and literacy skills.
Terms and Benefits
37.5 hours per week
28k-31k
The deadline is Sunday 16 February 2025 at 17:00.
TAGGED:
Audience Development / Dance / Young People (aged 0 to 25)
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