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Role: Content Marketing Executive – Castleford.
Salary: up to £34K per annum.
* Free parking.
* Contributory pension.
* Employee assistance programme.
* Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division is excited to be working with an evolving manufacturer.
In this role, you will deliver impactful marketing content and help execute our brand/solutions positioning across offline and online channels to drive awareness and engagement in line with annual strategic plans.
Responsibilities:
* Deliver our content marketing strategic plan in line with agreed priorities.
* Shape the message – craft core messages that deliver our solutions positioning.
* Produce high-quality, engaging content across priority areas of the business.
* Content creation – develop a variety of content including web, videos, presentations, and sales support materials.
* Promote content across online and offline channels – SEO, PPC, email campaigns.
Specific Responsibilities:
* Develop and execute content strategies aligned with business goals.
* Conduct market research, competitor analysis, and keyword research related to content priorities and positioning.
* Create engaging content across multiple formats (web, social, email) tailored to audience interests and pain points.
* Manage content calendar in line with campaigns and events.
* Leverage channels and platforms to maximize reach and visibility.
* Integrate core keywords to enhance content performance.
* Engage with target audiences to foster loyalty and build relationships.
* Monitor content performance metrics such as engagement, conversion rates, and ROI.
* Prepare regular reports and dashboards to demonstrate impact.
* Stay updated on industry trends, best practices, and emerging content marketing technologies.
* Collaborate with commercial teams to develop content plans in core areas.
* Ensure brand consistency and adherence to brand guidelines as a brand champion and custodian.
* Maintain tone of voice (ToV) consistency across all content.
* Work with agencies to ensure content is on-brand and compliant with corporate ID policies.
* Perform other duties as required within your skills and abilities.
Core Measurements:
* Deliver and obtain sign-off on the annual content plan.
* Implement content calendar and reporting tools to measure content performance.
* Produce solutions positioning content (web, presentations, videos).
* Support automation initiatives (web, presentations, videos).
* Execute a specified number of content campaigns annually.
Essential Qualifications / Experience / Certifications:
* Bachelor’s degree in marketing or related discipline.
* Self-motivated, confident individual with the ability to build strong relationships through teamwork.
* At least 3 years of content marketing experience.
* Excellent writing skills and ability to communicate effectively at all levels.
* Proven track record of producing diverse content; video creation and editing is advantageous.
* Strategic thinker with tactical execution skills.
* Strong planning and project management abilities.
* Excellent verbal, written, and presentation skills.
* Proficient in Microsoft Office.
* Full UK driver’s license.
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