Channel Marketing Manager OTC pharmaceutical
GBP competitive hourly rate (on application) + min 9-month contract + 2 days office / 3 days WFH + immediate start + friendly and collaborative working environment + permanent opportunity after 6-9 months
We are looking to engage with a Channel Marketing Manager from a Pharma background to help a global pharmaceutical organization drive their marketing strategy & initiatives across a portfolio of iconic OTC brands.
Channel Marketing Manager remit:
* Responsible for supporting marketing strategy and leading the planning and execution of online and in-store promotional activations, including new product launches.
* Manage POS critical path, ensuring timely delivery aligned with business objectives.
* Collaborate with account managers to implement retail activation plans and explore new opportunities.
* Ensure POS materials align with brand guidelines and marketing strategies.
* Oversee POS execution, from strategy and planning to approvals, production, and performance analysis.
* Lead agency relationships for POS artwork, printing, and fulfillment.
* Attend trade conferences to support account management, coordinating necessary materials.
* Manage storage agency (CPG) for marketing and trade materials.
* Monitor POS budget, ensuring all costs align with financial plans and providing reconciliation.
* Track live activations, their effectiveness, and competitive trade activities, sharing insights with key teams.
* Create quarterly trade marketing presentations, securing trade buyer buy-in for upcoming periods.
Channel Marketing Manager profile:
* Relevant Degree and/or Marketing related qualification (CIM).
* Strong OTC experience and familiarity with PAGB codes of practice and Veeva approval system.
* Experience working with retailer activation units such as Boots, Superdrug, or others.
* Agency management, building strong relationships to ensure timely and effective deliverables.
* Strong organizational skills, including the ability to create and execute plans with contingencies.
* Budget management, including tracking spend, invoicing, and reconciliation.
* High attention to detail, ensuring assets meet high standards and are error-free before review.
* Results-driven mindset, focused on campaign performance and leveraging insights for future activations.
* Strong influencing skills, able to engage buyers, account managers, marketing teams, and internal stakeholders in decision-making.
This role is an exciting opportunity to take on a key position within the business on a temporary basis with a view to permanency in the future. If the above looks of interest, then please send us your profile and one of our consultants will be in touch.
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