Director of Content Licensing & Business Development
The Telegraph has successfully pivoted its core commercial revenue streams to ‘subs first’ and digital first as part of its transformation since 2018. Digital advertising, partnerships, commerce, and syndication leadership teams are successfully driving innovation-led growth in their orgs. This focus and expectation of high growth as BAU means that in our fast evolving media and consumer landscape there are further opportunities which are currently unexplored and untapped.
Content licensing plays a vital role in enhancing brand advocacy and is a strategic growth revenue stream for the Telegraph, enabling the distribution of its content across various channels and platforms, thereby reaching new audiences.
As Director of Content Licensing & Business Development, you will be responsible for creating and developing new and innovative opportunities to achieve revenue targets, and leading the team to deliver results. You will report to the Senior Director of Commercial Operations and collaborate closely with the commercial leadership team, and key stakeholders across the business.
The Director of Content Licensing & Business Development is responsible for optimising the sale and distribution of Telegraph assets globally. This involves expanding reach, protecting intellectual property, fostering valuable collaborations, supporting and monetising journalistic efforts.
Key Responsibilities
* Develop and execute the content licensing and business development strategy, including setting measurable targets to achieve budget and growth goals
* Identify and pursue innovative business initiatives to achieve revenue growth targets
* Create and execute platform strategy leveraging 3rd party technologies and solutions, focused on expanding reach and revenue opportunities
* Proactively collaborate with Commercial Leaders and growth roles to support and develop new business opportunities for growth
* Optimise existing partnerships for maximum revenue and commercial value, identifying growth opportunities
* Oversee license deals, pricing, and contract management to maximise revenue, and ensure licensing agreements protect copyrights and are compliant with audience and editorial policies
* Build and maintain strong relationships with licensees, providing excellent customer service to foster long-term partnerships and maximise revenue potential
* Strategic program management to deliver a collection of projects and initiatives to achieve business objectives and revenue growth
* Stakeholder management across the organisation to support the planning, and implementing actions to deliver the overall Content Licensing growth plan
* Communicate results and department performance to the wider team, highlighting the impact on overall revenue
* Manage all aspects of team management: appraisals, recruitment, HR, learning, and development, with a focus on building a high-performing team that drives revenue growth
Requirements
* Leadership experience in a commercial licensing role at a major media owner
* A background or understanding of the news and media industry for identifying valuable content and understanding the needs of licensees
* Understanding of digital platforms, content distribution methods, publisher audience growth and the evolving media landscape, (e.g. AI, content aggregators) for targeting licensing efforts
* Commercial background in content, film and TV optioning and logo licensing, negotiation, pricing strategies
* A solid grasp of copyright law, intellectual property licensing agreements and contract management
* Ability to manage multiple licensing deals simultaneously, track progress, and meet deadlines is critical in a fast-paced environment
* Demonstrates high integrity and emotional intelligence, able to lead, influence, persuade
* Well informed and curious mindset, demonstrates interest and curiosity in seeking out new opportunities
* A strong customer focus and commitment to providing excellent service
* Experience in international sales, licensing, or business development
* Ability to analyse sales data, identify trends, and track performance metrics to optimise licensing strategies.
* Strong program management skills, able to lead projects from inception to delivery
* Excellent track record working with external partners, ability to develop new partnerships.
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