Job title: Industrial Marketing Manager
Role Overview:
Be the industry expert and take ownership for marketing the Industrial sector: demonstrate a best in class understanding of the Industrial product portfolio, route to market, customers and competitors.
Maintain and develop brand positioning, differentiation strategy and value proposition across the Industrial markets.
Maximise profitability of the Industrial product portfolio; assist Head of Industrial Products & Markets to build and implement strategy for growth in line with wider company strategy and objectives.Duties:
Conduct thorough market research to identify trends, opportunities, and customer needs within the industrial sector.
Analyse competitor strategies and market positioning to identify gaps and potential growth areas. Brand Management & Positioning:
Drive brand awareness and positioning for the company's Industrial product portfolio.
Develop compelling product messaging and value propositions that resonate with industrial clients.
Oversee the creation of marketing collateral, including brochures, datasheets, case studies, and presentations.
Develop and execute multi-channel marketing campaigns across digital platforms (website, email, social media, etc.) and traditional channels (trade shows, print ads, direct mail).
Leverage SEO, SEM, and content marketing strategies to increase online visibility and lead generation. Customer Engagement & Relationship Building:
Foster strong relation...