Digital Marketing Executive
Hammersmith
£30-35k
VR/10422
A great opportunity has arisen for a motivated and skilled digital marketing professional to join a growing and established fin tech company to increase the brand awareness.
Role and responsibilities:
* Email Campaigns: Plan, create, and execute email marketing campaigns, including segmentation, personalisation, and A/B testing to optimise performance.
* Event Management: Coordinate event invitations, manage RSVP lists, and track event attendance and follow-ups.
* Webinars: Organise and promote webinars, ensuring proper setup, promotion, registration, and post-webinar content distribution.
* Social Media Management: Develop, schedule, and publish posts across platforms. Manage and streamline content, ensuring consistency and timely engagement
* Content Management: Post and update content on the company website, ensuring consistency and accuracy.
* SEO & SEM: Assist in the development and execution of SEO strategies, SEM campaigns, keyword research, and optimising website content for search engines.
* Asset Creation & Implementation: Support the creation, implementation, and management of digital assets (banners, videos, images) for use in campaigns and social media.
* Video Asset Handling & Creation: Manage video assets, working with external agencies to commission motion design and video creation, ensuring they meet brand guidelines and campaign objectives.
* Performance Tracking & Reporting: Provide weekly status updates and reports on marketing campaign performance, pipeline progress, and upcoming tasks.
Skills and experience required:
* Previous experience in a digital marketing or marketing co-ordination role.
* Proven experience managing email campaigns, social media, SEO/SEM initiatives, and video assets.
* Proficient in using marketing tools such as Totango, Microsoft 365, Webflow, Azure, and social media aggregators.
* Experience with website content management and ability to work across platforms
* Strong understanding of SEO best practices and ability to optimise content for search engines.
* Experience in asset creation and handling, including working with motion design and video production.
* Comfortable working with multiple stakeholders and coordinating across teams to collect information and drive marketing activities.
* Excellent organisational and project management skills, with a demonstrated ability to manage multiple projects simultaneously.
* Strong verbal and written communication skills.
* Ability to adapt in a fast-paced environment and handle both strategic initiatives and execution