Milton Keynes based opportunity - Hybrid Working
Occasional requirement to work weekends and outside of office hours, as well as UK travel with overnight stays
The Role:
As the Event and Community specialist you will report to the Marketing Manager of your region. You will support the team in leading shows and events, experiential community activations, dealer community engagement activations, partnerships and product placement campaigns for achieving the targeted increase in brand reach and establishing the brand in the region. You will also support reporting, measuring and analysing the impact of marketing activities so as to continuously improve the marketing efficiencies and effectiveness.
Key responsibilities will include, but are not limited to:
* Lead the organisation of national Shows and Events from briefing, budget setting to delivery.
* Collate all event reporting and create summary decks for business stakeholders.
* Ensure staff briefings are prepared and shared with event staff ahead of time.
* Key point of contact for ride partners and dealer queries relating to the Riders Club of Europe, building a community of Royal Enfield owners and enthusiasts.
* Work with legal teams to negotiate new ride partner contracts as well as lead the implementation, reporting and feedback of the agreement.
* Supporting new product launches and new business initiatives, by coordinating campaigns, marketing events and product placements.
* You will work with dealers to coordinate dealer led events and PR events / press launches and ensure adherence to brand guidelines, leading dealer briefings and ensuring reporting is in place.
* Actively taking part in marketing campaigns and organising meetings and conferences aimed at the dealer network.
* Create JDM rides and lead the implementation of community events.
* Leading dealer marketing programs relating to events, RCE and ride partner engagement ensuring smooth execution in order to expand the reach, increase the funnel size, increase conversion and maximise the Return on our Marketing Investments.
* Collating and sharing best practice from within the dealer network on a national level.
* Support the custom team with roll out of any Royal Enfield sponsorship dealers (EG: DTRA, BSB) ensuring community engagement is considered in terms of events, competitions etc.
* Understanding brand guidelines and consistently implementing the brand voice across all channels and marketing materials.
* Support the PR team with the managing of VIP customers, ensuring high levels of service delivered by the dealer and the rest of the business.
* Support the implementation of the annual marketing plan for your region.
Experience/Qualifications:
* Bachelor's degree in the field of Business, Marketing or Event Management. (Desirable)
* Demonstrable experience of working in the Motorcycle industry with event management experience.
* Understanding of dealership operations (desirable).
* Good networking and PR skills.
* Professional personal presentation and manner.
* Strong communication and interpersonal skills.
* Excel and Analytical experience.
* You must have a full UK driving licence.
About Us:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.
What will it be like to work for Royal Enfield:
As the oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence.
At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.
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