We are looking for a Senior Web Analyst to join the eCommerce Data team, based from NEXT Head Office in Enderby, Leicestershire.
Let’s talk numbers. When it comes to UK retail, it’s hard to find a bigger name. We sell thousands of items an hour and are expanding our e-commerce business by the second. For anyone in Data, this is the place to learn. To grow. And to thrive.
The Data Team enables the department and the business to elevate understanding of customer behaviours and sales performance - what is working and what is not by articulating actionable insights from complex data.
About the Role
As a Senior Web Analyst, you’ll work to understand on-site visitor behaviour & experiences, and highlight profit opportunities to the business. Analysing digital product development, sales performance, customer journey and testing strategies while exploring new opportunities/strategies.
You’ll be at the forefront of overseeing and interpreting online and customer data to drive strategic decisions and enhance online customer experiences. So what does this mean day-to-day for you as a Senior Web Analyst at NEXT, specifically?
1. Working with the relevant ecommerce teams (Online trading, CRO, UX development teams) to improve sales and conversion for Web and App.
2. Delivering actionable insights from identifying sales opportunities through continuous review of site developments, AB Testing campaigns and commercial performance.
3. Defining key metrics and evaluating performance of digital product features and dev initiatives.
4. Analysing user journeys across the website, identifying pain points and opportunities and recommending enhancements to improve user experience.
5. Tracking and analysing website metrics using SQL to query Google Analytics data in Google BigQuery.
6. Presenting complex analytical findings into clear, concise reports and presentations that communicate actionable recommendations to a range of audiences.
7. Interrogating large volumes of data from a range of sources, including customer, transactional online.
What we're looking for
8. Ability to communicate often complex data and insights in simple language to individuals and groups of people, and hone in on key findings, and clearly and succinctly answer the “so what?” question.
9. Excellent stakeholder management skills and ability to manage multiple tasks and to meet tight deadlines.
10. Ability to interpret and translate business requirements into a measurement brief.
11. Experience working with web analytics tools (e.g. Google Analytics 4, Adobe Analytics, Contentsquare).
12. Experience extracting and manipulating data from denormalised sources using SQL and Biq Query.
13. Confident using Google Sheets and Slides to manipulate and present data.
Preferred experience
14. Familiarity with Web Analytics implementation and debugging methods.
15. Knowledge of fundamental statistical & data mining techniques including correlation, significance testing and regression.
16. Familiarity with onsite A/B testing.
17. Familiarity with session tracking and customer journey mapping.
18. Ability to extract and manipulate data from multiple data sources.
19. Experience working on an ecommerce site.
20. Experience working across the retail or fashion industry.
21. Knowledge of how to measure the impact of digital marketing campaigns
You’ll be doing all this from our Head Office in Leicester (minimum 2-3 days in the office per week). Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working.
Benefits
22. Competitive salary band of £52,000 - £64,000
23. Flexible working
24. Annual company performance based bonus
25. Sharesave scheme, which allows you to invest in NEXT and claim your share of our success
26. Annual Pay Reward
27. Pension 3% Employer/ 5% Employee
28. 25 days holiday plus bank holidays (can also buy/sell up to 3 days)
29. 25% staff discount and free next day delivery to desk for online purchases
30. A newly refurbished subsidised restaurant and bar
31. Staff shops in Yorkshire and Leicestershire
32. Juice bar and coffee shop
33. Gympass - discounted gym membership
34. Free company bus service to and from Leicester city centre and other areas
35. Onsite nursery (salary sacrifice scheme) in Leicester
36. A digital GP healthcare service
37. & loads more!