Digital Event Trading Lead - 12m FTC (Food)
In a nutshell:
At Sainsbury’s, we believe that the customer should be at the heart of everything we do, which is why we have put digital at the centre of our vision of being there for our customers whenever, wherever and however they want, and of serving more of our customers more of the time. Within Digital, we are one organisation, driving brilliant experiences across all our brands, operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight, and talent that we have across the Division.
As owner of the Events activation across Food Digital, you will work with multiple stakeholders to deliver an exceptional customer experience, enabling Sainsbury’s digital to exceed its sales and profit budgets through key events and campaign moments throughout the year.
What outcomes I need to deliver:
* Manage, plan, and execute customer events throughout the year, working collaboratively with the relevant teams including Marketing and the wider Ecommerce teams.
* Ensure that our events are meticulously planned, helping us maximise the trading potential and customer engagement across relevant digital customer channels (e.g., Groceries Online, Food on Demand). Define and brief the necessary content and on-site componentry to ensure assigned events and campaigns have fitting presence across the site, including dedicated landing pages, homepage needs, etc.
* Seek necessary input from Digital Trading category experts to ensure we surface key lines and promotions where relevant to the event or campaign.
* Ensure Digital event plans appropriately mirror our corporate ambitions, tailoring where the unique channel customers' needs require. Work closely with Marketing and Commercial teams to evaluate this.
* Course-correct and amend event plans according to customer response, commercial and digital metrics, and other internal and external factors, adopting a reactive mindset where opportunities arise.
* Ensure key events and campaigns meet or exceed their budget sales and metrics position.
* Manage the communication of event and campaign performance.
* Ensure Online Operations and planning terms understand any key event activation is understood and aligned to delivering an optimal customer experience.
* Help build robust processes and lead a consistent approach to event planning and execution that aligns with other cross-functional teams.
* Represent the wider Trade Planning team in event planning across the business and be accountable for sharing the digital execution with key stakeholders.
* Work collaboratively with the Digital Operations Centre, design, analytics, and implementations teams to activate and iterate and understand performance across key events and high traffic areas.
* Manage the coordination of analytics during events and lead the digital post-event reviews to identify key learnings and opportunities for subsequent activity.
* Work with Customer Insight and other analytical teams to understand key customer trends and bring these to life where possible through our digital event proposition.
* Be the digital expert on competitor execution, bringing to life the different approaches and supporting learnings across key teams.
* Work collaboratively across the Sainsbury’s brands including Argos, Tu, Sainsbury’s, Habitat, and Bank to identify cross-group shopping opportunities for our customers.
* Support the Digital Customer and Event Manager and be the key contact for selected colleagues in marketing.
* Own and deliver ecommerce-specific customer projects as required.
What I need to know and show:
* Experience working within a Digital team in a large-scale retailer.
* Deep understanding of the factors which inform online customer shopping behaviour.
* Extensive experience of building and delivering plans aligned to the corporate strategy and proven ability to manage projects on time and to budget.
* Able to flex your style and manage messages for your team and stakeholders to gain traction within and outside your team.
* Able to understand the bigger picture and overall strategy.
* Able to anticipate future risks, opportunities, and next steps within your area, taking actions to address them in the absence of a given structure and regular ambiguity.
* Able to use your initiative to manage priorities and ensure solutions are reached. Able to influence others that your event and campaign plans are appropriate.
* Balanced understanding of your style and preferences, able to effectively communicate and build trust to execute on an agenda.
* Strong analytical and numerical capability and computer literate with an understanding of online analytics. Experience of Adobe is highly desirable.
* Motivated to follow the defined milestones whilst seeking to have an impact beyond your role.
* Not afraid to make changes and have courage to try out new things.
* Proactive and can-do attitude that embraces change in a fast-moving environment.
* Committed to ongoing personal development.
What decisions I can make including budget:
* Shared authority in setting the strategic approach for Digital Events and campaigns.
* The Digital activation of Customer-led events.
Directly or indirectly manages:
No direct reports.
Support we will provide:
* Wider digital team resources (Trading, Design, Implementation).
* Support from our Digital Operations Centre teams based in Mumbai.
* Sainsbury’s extensive Learning and Development resources.
Qualifications:
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to save 10% on your shopping online and in-store at Sainsbury's, Argos, TU, and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before payday) as well as access to a great range of discounts from hundreds of other retailers. And if you ever need it, there is also an employee assistance programme.
Moments that matter are as important to us as they are to you, which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
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