Job Title: Social Media Specialist - 12 month FTC
Job Reference: AS1250795BroSMSMF
Location: Bromsgrove, Worcestershire, United Kingdom
Salary: Competitive salary and benefits
About the Role:
An opportunity to join AFH Wealth Management, one of the UK’s leading independent financial advisory and wealth management firms. We are looking for individuals who wish to grow with us as a business and support our growth plans.
This is a 12-month fixed term contract opportunity where you will manage the social media activities for all brands within the AFH Financial Group and across all social media channels to further brand awareness, generate leads for the business and drive engagement.
As our Social Media Specialist, you will typically:
1. Execute the social media content strategy in conjunction with the Digital & Direct Marketing Manager. Implement and continuously optimise the agreed strategy.
2. Work with the Marketing Campaign Specialist to integrate organic and paid social activities with digital marketing campaigns, where necessary.
3. Collaborate closely with the Copywriter to ensure existing content is effectively purposed on social channels while new/dedicated social content is created.
4. Ensure effective message and content creation and dissemination across social media platforms to drive brand positioning, engagement, and lead generation.
5. Manage all media platforms (Facebook, X, LinkedIn) to create a strong presence and reach, utilising various approaches (content, storytelling, paid activity etc.).
6. Support and manage subsidiaries’ social media pages where necessary, supplying them with content.
7. Manage the social media brand advocacy tool, Sociabble, as well as Hootsuite, to efficiently plan and manage the social media content calendar.
8. Manage all activities to agreed KPIs for AFH brands across brand development, follower acquisition, engagement, reach, and lead generation/customer acquisition.
Additionally, you will also:
1. Participate and contribute in relevant social communities to build awareness and advocacy.
2. Ensure accuracy and attention to detail of all messaging, regulatory and legal compliance and manage the approval process.
3. Ensure compliance of social media activities with regulatory and communications requirements, including GDPR.
4. Manage LinkedIn corporate pages and activities to drive consideration among prospective employees and improve industry positioning.
5. Measure and report on every campaign ensuring effective tracking is in place.
6. Proactively advise the management team on future strategy and opportunities related to social media.
What we are looking for:
1. Financial services experience or working within a regulated environment.
2. A proven knowledge of social media platforms and relevant tools to manage all social media channels.
3. Ability to plan and create both organic and paid-for activities.
4. Creativity and ability to create appropriate content to engage different audiences.
5. A proven knowledge of social media analytics and reporting.
6. Strong attention to detail and the motivation to be self-sufficient.
7. Versatile and creative thinker.
Benefits and Perks at AFH:
1. Flexible working & holidays - Enjoy flexible working and competitive holiday allowance.
2. Social perks - Annual Christmas and Summer parties.
3. Pension - Contributory pension scheme with Royal London.
4. Bonus scheme - Competitive salary and discretionary annual bonus.
5. Health and wellbeing - Cashback on health and wellbeing initiatives.
6. Professional development - Tailored learning and development programmes.
7. Shopping discounts - Discounts or cashback on everyday purchases.
To learn more about this opportunity and the culture of AFH Wealth Management, please visit our Careers website here or email the People Resourcing team via recruitment@afhgroup.com. We look forward to hearing from you!
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