Job Description
We are looking for a Marketing Email Executive professional to play a pivotal role in our Marketing, PR and Communications team in our London office.
Your key responsibilities will include:
* You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
* Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction and copy and.
* You will deliver increased personalisation, segmentation and relevancy in all emails.
* Ensure all emails are scheduled and delivered to brief.
* Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
* Proofread emails for clarity, grammar and spelling.
* Upgrade our email templates using graphics, personalisation and advanced features.
* Ensure target audiences and data are accurate and relevant.
* Analyse campaign performance and suggest improvements.
* Ensure emails follow industry policies and best practices.
You’ll be required to evidence the following:
* Comprehensive understanding the core principles of marketing.
* Experience in copywriting and creative briefs.
* High level of accuracy and excellent attention to detail is essential.
* Clear and confident communication and presentation skills (verbal and written).
* Excellent people skills with ability to quickly form relationships and rapport.
* Self-starter who can manage their own time, prioritise projects and work to tight deadlines.
* Strong competency in MS Word, Excel, PowerPoint, and Adobe Acrobat.
* A motivated team player.
* Comfortable working in varied locations. E.g., office / branch / home.
* You will be responsible for running email marketing campaigns end-to-end across multiple brands and products.
* This role would suit a highly organised individual who has some experience in HTML and email analytics and who will support the management team with delivering the email marketing strategy.
The ideal candidate will have:
* Minimum 2 years work experience in a Marketing role
* Degree qualified in Marketing or equivalent
* Property industry experience is desired but not essential
* Excellent written and verbal communication, and copywriting skills.
* Ideally some experience with HTML and content management systems.
* Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
* Strong project management skills.
* An ability to work under tight deadlines.
* Google Analytics experience beneficial.
* An acute eye for detail.
* Commercial awareness and trading focus.
* Able to manage time effectively and to prioritise actions.
* An understanding of GDPR and marketing communication compliance.
CF00567
Job Reference: CF00567