Mode Search is exclusively partnered with a Luxury Brand in their search for a PR & VIP Manager This beautiful luxury womenswear label has become known in the industry as the epitome of modern femininity. The British brand offers both RTW and a bespoke couture. This position would be based between both the store in the West End of London and their head office in Kensington, the successful candidate will report to the Brand Director. ROLE DESCRIPTION Collaborate with Brand Director on global marketing strategy and seasonal messaging. Oversee creation of press materials (lookbooks, press releases) and maintain marketing calendar. Plan small projects and partner with Store Manager on event calendar. Manage wholesale partner marketing and co-op budgets. Build relationships with high-profile clients, influencers, and press. Oversee VIP fittings and garment loans, coordinating with stylists. Identify influencers for brand collaborations and track impact on awareness. Act as main contact for PR agencies to maximize media coverage. Organize brand events (launches, fashion shows, VIP events). Handle press requests and manage brand collaborations with luxury partners. Mentor junior team members, set KPIs, and track impact of marketing initiatives. Prepare regular reports on media coverage, VIP relations, and influencer partnerships. PROFILE Highly self-motivated, creative, and resourceful with a deep understanding of global press and the luxury fashion landscape. Outstanding written and verbal communication skills. Strong relationship-building and interpersonal skills; collaborative team player and effective multitasker. Well-organized, capable of managing competing priorities and deadlines in a fast-paced environment. Comprehensive knowledge of the luxury fashion industry, ideally with existing connections with media, influencers, and stylists. Proven experience managing PR agencies and executing high-profile events is an advantage. Strategic thinker with a creative approach to problem-solving and keen attention to detail. Passion for luxury fashion and a deep alignment with the brand’s aesthetic and values. You will have energy to match the brand’s culture along with excellent communication skills, client-centric mindset, the ability to balance day to day operations and strategic thinking and above all are looking to be part of a changing, evolving, exciting and successful journey which will offer you growth and opportunity. For more information on this exciting opportunity please get in touch. Please note that due to the high number of applications we are currently receiving we are unfortunately not able to provide individual feedback to every candidate at this stage of the process. If your application is successful, you will be contacted by us in due course. You can also email your resume directly to us at infomodesearch.co.uk if you would like to apply