Who are Coolr?
We’re an independent social media agency and team of creatives, social experts, content publishers and change makers.
Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Samsung (to name drop a few) our aim is to be the biggest social agency in the world.
With 100% growth in 2023 the agency is growing at a rapid rate but we’re only just getting started… In 2024 we have ambitious plans for our agency and to truly become the stand-out social agency in the UK, the US and beyond.
We have a strong platform for growth and have made great strides forward – now we really want to take things to the next level. Reporting to the CEO this role
About the role
We have got an exciting new opportunity in our business for a Strategy Director. You will bring a wealth of experience in Social Strategy and lead the strategic thinking, identifying and addressing client challenges that are data driven while driving innovation and opportunities for the business.
The job 💻
Every role at Coolr plays a vital part in the work we do. Here are some of the key areas of responsibility for this role:
1. Build persuasive and inspiring stories to present strategy and achieve successful outcomes
2. Provide direction and guidance to strategy team to identify data sources & analytical frameworks and formulate a POV
• Ensure effective collaboration across teams by setting a positive tone, assigning roles as needed and ensuring accountability.
• Lead client work with supervision from strategic leadership
• Create and maintain authentic relationships with senior clients
• Challenge the team to continually seek innovative solutions and growth opportunities
• Own the integration of innovative tools, methodologies and resources into strategic processes and documents.
• Demonstrate leadership in pursing growth opportunities and incorporating into daily work
3. Develop a robust strategic framework to inspire and orchestrate a social-first content strategy aligned with the brand's objectives.
4. Drive the planning and implementation of the social media strategy, ensuring seamless execution and alignment with the overall business goals.
What we are looking for 👀
Whilst we appreciate, you’re not just your CV and skills are transferable, these are some of the skills and experiences we think would set you up for success in this role:
5. Extensive experience in strategic planning within a social first agency.
• Strong experience in leading strategy projects (pitches, brand positioning, brand planning, etc)
• Excellent brief writing skills and development of clear insight stories and propositions.
• Extensive experience briefing and collaborating creative teams
• Develop competitive analysis and audits, market and brand landscape reviews
• Proven reporting on important cultural/social trends, and their potential application to and impact on client business.
• Repeated experience of developing brand strategies across.
• Strong pitch experience.
• Research and development of customer experience mapping
• Regular workshop development and delivery excellence.
A Coolr Offer
We appreciate all the hard work that our teams deliver every day so here are some of the benefits and perk you get whilst working at Coolr.
💰 A benchmarked salary reflective of your experience and in line with our salary bandings.
🤸♀ Flexible Hybrid working. We work 3 days in the office and 2 from home, there are no mandatory days so you manage your diary to work with your lifestyle.
🌴 25 days annual leave
🎉 Birthday Day off – an extra day to celebrate your big day
💆 Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing!
🍪 Free breakfast, snacks and drinks in the office.
➕ Private Healthcare cover, Cycle to work scheme, Tech scheme + more
♣ Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.
Coolr Culture:
We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground-breaking, award-winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.
Coolr DE&I 🌎
Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world’s best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.