Summary
You'll assist in creating engaging content, managing social media channels, and analysing campaign performance. This is an excellent opportunity to develop your skills in SEO, email marketing, and analytics while working alongside industry professionals. If you're passionate about digital trends and eager to learn, we want you on board!
Wage
£13,741 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday 9am-4.30pm
35 hours a week
Possible start date
Monday 7 April
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Content Creation:
* Assist in developing engaging and relevant content for our website, blog, and social media platforms.
* Collaborate with the marketing team to brainstorm creative ideas for campaigns and promotional materials.
Social Media Management:
* Help manage and grow our social media presence by scheduling posts, responding to comments, and engaging with followers.
* Monitor social media trends and industry news to inform content strategy.
Search Engine Optimization (SEO):
* Support the implementation of SEO strategies to enhance website visibility and organic traffic.
* Conduct keyword research and assist in optimizing website content for search engines.
Email Marketing:
* Assist in the creation and distribution of email marketing campaigns, including newsletters and promotional offers.
* Analyse email performance metrics and suggest improvements based on insights.
Analytics and Reporting:
* Help track and analyse the performance of digital marketing campaigns using tools like Google Analytics.
* Prepare reports on key metrics and provide insights to improve future marketing efforts.
Market Research:
* Conduct research on industry trends, competitor strategies, and target audience preferences.
* Assist in gathering and analysing data to support marketing initiatives.
Collaboration and Teamwork:
* Work closely with team members to support ongoing projects and campaigns.
* Participate in team meetings and contribute ideas for improving marketing strategies.
Where you’ll work
Unit E9 Castle Vale Industrial Estate
Park Lane
Castle Vale
Birmingham
B35 6LJ
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
ESTIO TRAINING LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
More training information
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.
Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:
* Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
* Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
* Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
* Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
* Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
* Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
* Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.
Requirements
Essential qualifications
GCSE in:
* 5 GCSE's including English Language and Maths (grade (A*-C/9-4 or equivalent))
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Eagerness to learn
* Strong written skills
* Social media platforms
* Digital marketing concepts
* Content creation tools
* Analytical mindset
* Ability to interpret data
* Positive attitude