Unilever Kingston Upon Thames, England, United Kingdom
Ice Cream Shopper Marketing Executive
Location: Kingston Head Office - Hybrid
Work Level: WL1C
About Ice Cream: Life Tastes Better with Ice Cream. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles. We are committed to innovation, quality, and sustainability with 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), generating annual revenue of over $8 billion.
Job Purpose: The core purpose of this role is to support the delivery of great Shopper Marketing that closes the sale. This role will support the delivery of brilliant brand experiences through the Shopper journey to the point of purchase; unlocking shopper barriers and prompting triggers to purchase, positively influencing shopper choices.
Responsibilities:
* Apply Category Shopper Insight: Translate Shopper Insight and support the embedding of insight into the brand building team.
* Build Customer relationships and attend Category Brand Cascade for specific Retailers.
* Develop and execute shopper marketing programmes.
* Allocate the agreed budget to the relevant shopper activation programmes.
* Drive Shopper Marketing Return on Investment.
All About You:
Skills & Experience:
* Shopper Insights: Knowing shoppers and shopping behaviour and translating insight into actions.
* Shopper Marketing Strategy: The development of strategic shopper marketing options.
* Shopper Marketing Planning: Leading for the development and implementation of the shopper marketing plan.
* Shopper Engagement: Working with agencies, customers, colleagues and experts.
* Shopper Impact: Evaluating and learning from Shopper Marketing programmes.
What We Offer: We strive to achieve a family-friendly and inclusive workplace. We embrace diversity in our workforce.
Relocation to the UK: If applying from outside the UK, relocation costs must be self-funded, with potential to reclaim specific pre-approved expenses up to £5,000.
Seniority Level
Entry level
Employment Type
Full-time
Job Function
Sales and Business Development
Industries
Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services
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