Our client is a well-established tech business, seeking an enthusiastic and hands-on Marketing Specialist to join the growing team. The ideal candidate will have hands-on experience and a proven track record in digital marketing, with strong skills in content creation, analytics, and campaign management.
Responsibilities:
1. AI-Assisted Content Creation: Utilise AI tools (e.g., ChatGPT) to create and personalise content for marketing campaigns, ensuring it aligns with our brand, audience, messaging, and tone of voice.
2. Google Suite Expertise: Support marketing efforts through the use of Google Ads, GA4 (Google Analytics), and Google Tag Manager to track performance and provide insights.
3. Campaign Collaboration: Work closely with internal and external partners to implement, refine, and optimise our marketing.
4. Analytics & Reporting: Monitor campaign and website performance using data analysis tools, generate detailed reports, and provide actionable recommendations for improving outcomes.
5. Audience Targeting: Assist in developing and refining audience targeting strategies, ensuring our message reaches the right audience segments.
6. Stay Updated: Keep up with digital marketing trends, tools, and best practices to ensure strategies remain effective and up-to-date.
Experience:
1. Demonstrable experience in digital marketing, campaign management, and performance reporting.
2. Proficiency in Google Ads, GA4, Google Tag Manager, and other relevant digital marketing tools.
3. Experience using AI tools like ChatGPT to streamline and personalise content creation.
4. Analytical mindset, with the ability to generate insights and recommendations from campaign data.
5. Knowledge of SEO and SEM principles.
6. Familiarity with LinkedIn as a preferred platform for digital marketing and campaign execution.
Interviews are ongoing, so apply now.
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