Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.
We are seeking a dynamic and results-oriented Senior Manager, Marketing to join our B2B Marketing team. This role requires a well-rounded marketing professional with a proven track record in content and event marketing, onboarding user flows, and expertise in developing demand generation campaigns. The ideal candidate will have a strong visual sense, compelling writing skills, ability to think outside the box, and an innovative approach to driving growth and building effective partnerships.
Key Responsibilities:
1. Develop and execute innovative marketing campaigns that drive demand and growth for new and existing partners and operators.
2. Design and produce go-to-market (GTM) and sales enablement materials for the B2B organization.
3. Leverage content and event marketing to enhance brand visibility, drive key business metrics, and engagement.
4. Analyze data and business metrics to measure campaign performance, optimize marketing strategies, and make data-driven decisions that drive growth.
5. Be a strong contributor to KPI discussions and establish reporting frameworks to track the effectiveness of marketing initiatives and identify areas for improvement.
6. Collaborate with Strategy and Operations to create sales enablement tools and creative campaigns that support growth objectives.
7. Work closely with the email marketing team to support customer lifecycle journeys and provide strategic inputs and marketing assets to enhance the success of email campaigns.
8. Manage, coach, and develop a high-performing multi-functional marketing team, nurturing talent and fostering professional growth.
9. Act as a key leader within the B2B Marketing Organization, collaborating effectively with peers and other departments.
Qualifications:
1. Bachelor’s degree in Marketing, Business, Communications, or a related field.
2. 5+ years of experience in B2B marketing as a generalist, and a minimum of 3 years managing teams.
3. Proven success in managing teams and developing individual team member skills.
4. Strong visual and creative design capabilities.
5. Exceptional writing skills with the ability to craft compelling content.
6. Demonstrated ability to work in a fast-paced, dynamic environment with a focus on results.
7. Excellent communication, interpersonal, and leadership skills.
8. Strategic & Creative Thinking.
9. Leadership & Team Management.
10. Content & Event Marketing Expertise.
11. Adaptability & Resilience.
12. Curiosity & a sense of urgency.
13. Empathy & Authenticity.
Perks of Working at Viator:
* Competitive compensation packages.
* Remote-friendly approach to collaboration.
* Flexible schedule and work-life balance.
* Donation matching.
* Tuition assistance.
* Lifestyle benefit.
* Travel perks.
* Employee assistance program.
* Health benefits.
Our Values:
* We aspire to lead.
* We’re relentlessly curious.
* We’re better together.
* We serve our customers, always.
* We strive for better, not perfect.
* Our workplace is for everyone.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request. Please include the job requisition number in your message.
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