Job Title
Brand Marketing Executive - General Merchandise & Home
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits.
Category
Project and Program Management - SF
Closing Date
16 December 2024
We have a great opportunity for a Brand Marketing Executive to join our exciting George brand team, supporting, preparing and delivering marketing plans for our General Merchandise and George home! It’s all about understanding the customer mindset and delivering industry leading marketing moments that will catch the attention of our customers.
“Everything about Asda”
We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input. Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
“Everything you'll love.”
* Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.
* 4 weekly pay – which means you get an extra payday a year.
* Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
* Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year.
* Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.
Plus, much more!
“Find your role”.
Key Responsibilities of the Brand Marketing Executive:
* Working closely with the Brand Marketing Manager and the wider marketing team to co-ordinate and execute marketing from brief to implementation.
* Work in partnership with our trading teams to understand and deliver our product proposition and strategy.
* Contributes to the planning, creation, development, and delivery of all brand marketing briefs and wider marketing plans.
* Oversee the end-to-end process of all brand marketing plans and activations, working closely with multiple stakeholders within the brand team and wider business to ensure alignment to the brand narrative and brief.
* Own the brand marketing critical path, and alignment meetings to ensure all tasks are completed and engage all stakeholders in delivering on time.
* Co-ordinate reviews of the market, competitor product and marketing propositions through comp shopping and sharing ideation to drive strategy.
* Regularly undertake reviews of activity to identify future opportunities, learnings, and successes.
* Create marketing packs with clear storytelling for each brand execution across all marketing channels.
* Undertake administrative tasks to ensure the coordination of marketing initiatives and alignment into Asda campaigns and Asda marketing channels.
* Work with the Brand Marketing Manager to flex accordingly when necessary.
Let's find out about you
* Marketing background with General Merchandise / Home retail industry experience preferable.
* Strong focus on General Merchandise / Home and the wider retailing.
* Experience working across General Merchandise / Home and awareness of processes.
* Ability to prioritise and flex to the changing needs of the business.
* Shows understanding of the customer and represents their needs first.
* Good organisation / project management skills.
* Good decision-making skills.
* Good communication and networking skills.
* Has commercial awareness, and the understanding of factors that impact the role.
“Find your everything at Asda” - bringing brighter living within everyone's reach”.
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
Work Where it Works
Our hybrid way of working gives you the choice to work where it works. This enables you to choose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team. You will also get an excellent benefits package including:
* Discretionary company bonus
* Company pension up to 7% matched
* 10% colleague discount, free parking, and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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