We’re looking for an exceptional Head of Marketing to lead a talented team and drive our global marketing strategy. This is a new role and is a unique opportunity to make a big impact as you shape a marketing function to underpin the company’s next phase of growth.
As the Head of Marketing, you’ll drive all facets of marketing—from shaping a distinctive global brand and spearheading demand generation to cultivating internal communications and employer branding. Reporting directly to senior leadership, this is your chance to create a legacy, elevate the company's presence, and solidify its position as a thought leader in the global payments landscape.
Key Responsibilities:
Marketing Leadership & Strategy
* Develop and execute a comprehensive marketing strategy aligned with business goals.
* Build, lead, and mentor a diverse marketing team spanning Brand, Digital, Design, Communications, and Employer Branding.
* Partner with leadership to ensure marketing initiatives support long-term business success.
Brand Development, Market Positioning and PR Strategy
* Establish and enhance a global brand identity with a clear and consistent tone of voice.
* Position the company as an industry leader through thought leadership, content marketing, and strategic PR initiatives.
* Oversee website development and ensure it serves as a destination for stakeholders.
* Drive the PR strategy.
* Manage third party agencies to continue amplifying Boku's leadership position.
Demand Generation & Client Growth
* Deliver targeted lead generation initiatives that drive revenue growth.
* Develop multi-channel campaigns, including ABM and digital strategies, to attract and retain clients.
* Lead event marketing efforts, including sponsorships, speaking engagements, and award submissions.
Internal Communications & Employer Branding
* Collaborate with HR to build a strong employer brand and promote the company as a top workplace.
* Drive employee engagement through internal campaigns aligned with company values.
Data-Driven Marketing
* Use analytics to measure campaign performance and optimize strategies.
* Provide regular reports on marketing ROI and customer insights to stakeholders.
* Leverage data to make informed decisions about market opportunities, resource allocation, and future strategies.
Operational Excellence
* Manage the marketing budget effectively, ensuring operational efficiency.
* Partner with cross-functional teams to align marketing efforts with broader business goals.
Governance & Compliance
* Ensure compliance with global marketing regulations, industry standards, and company policies.
* Develop and maintain governance frameworks to ensure ethical and transparent marketing practices.
* Produce investor-related materials, such as annual reports and presentations, to align with company objectives.
Skills & Competencies:
* Strategic Leadership: Proven ability to lead and execute a marketing strategy aligned with business goals.
* Brand Expertise: Strong understanding of brand building and positioning in competitive markets.
* Customer-Centric Focus: Ability to align marketing efforts with client needs to drive growth and retention.
* Data-Driven Decision Making: Expertise in using analytics to inform strategies and measure success.
* Collaborative Leadership: Skilled in managing cross-functional teams and building consensus across departments.
* Operational Mindset: Proficient in optimizing marketing processes, workflows, and tools.
* Employee Engagement: Strong experience in employer branding and internal communications to enhance the employee experience.
Qualifications:
* Bachelor’s degree or higher.
* Excellent written and verbal command of the English language.
* 10+ years of marketing experience, with at least 5 in a senior leadership role.
* Experience in fintech, payments, or tech is highly desirable.
* Proficiency with marketing tools such as HubSpot, Google Analytics, and Salesforce.
* Relevant certifications (e.g., CIM, Digital Marketing) are a plus.
What We Offer:
* The chance to this role your own, shaping the strategy and execution in alignment with your vision.
* Stock options.
* Private medical insurance.
* Home Office equipment budget.
* Flexibility to work from the office or from home.
* A dynamic, collaborative culture in a rapidly growing company.
If you’re ready to take on a transformative role and leave your mark on a leading fintech organization, we’d love to hear from you!
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