Description
Trade Marketing Executive, UK & Ireland
Job Type: Full Time, Permanent, Hybrid Working, 37.5 hours per week
Salary Range: Dependent on experience
Location: Doncaster (3 days office, 2 days working from home)
Serving at the Intersection of Family, Innovation, Quality and Care
Our most important asset is our people. Who we are, what we do, how we do it and why we are passionate are all centerpieces of why we succeed.
The Role
We are searching for a UK & Ireland Trade Marketing Executive to join our Sales & Marketing team. This role is responsible for developing and delivering marketing campaigns across the full marketing mix, both strategic and hands on in their approach to drive sales of Fellowes products within the UK and Ireland in both our retail and OP business.
Providing customers (primarily wholesalers, contract stationers, office product dealers and online/ offline retailers) with marketing materials and assets - and supporting them with the implementation with marketing plans, campaigns, and promotions.
In This Role, You will…
* Develop and implement integrated marketing plans to drives sales of Fellowes products within the UK and Ireland in both our retail and OP business
* Ensure a flow of communication to the market covering direct and indirect customers creating maximum awareness / visibility
* Collaboration with European Business Teams to develop and implement key campaigns for Business Machines and Storage & Organisation, plus regular feedback on market trends and competitive developments
* Identify, develop, and execute local initiatives to achieve business objectives
* Collaboration with Sales teams to develop and implement business plans and activities such as campaign and promotional calendars, along with local initiatives within the channel
* Ensure that sales team are equipped and up to date with presentations and sales support tools to drive the sell in process, improve success rate and eliminate duplication
* Creation of marketing activity to communicate to Fellowes primary customer base i.e., dealers, contract stationers, wholesalers, end users – corporate and home office
* Implementation of centrally produced or development of customers specific marketing materials to drive sell-out, including Point of Sale, advertising, telesales activity, e-mail marketing
* Working with European Product Marketing Managers to support and drive successful launch internally and externally of new products
* Coordination of Trade PR and Advertising
* Maintaining consistency of branding as well as a strong brand identity throughout all marketing activity and communicate brand updates to the team
* Management and accurate monitoring of the ‘Core’ element UK & Ireland Marketing Budget, setting and review with senior management
* Development of relationships with key customer & industry contacts
* Planning, designing, and reporting on email campaigns using the Eloqua platform
What You Bring to the Team
* Minimum of 2 years’ marketing experience in either B2B or consumer goods
* Strong marketing communications skills
* Already has or studying for a Marketing or Business Studies degree or CIM equivalent
* Decision-making skills based upon robust data analysis and consumer insight. You value data – and understand the importance of it
* All round business acumen
* Highly creative and innovative in your approach to marketing
* Influencing skills
* Computer literate. Able to competently use email, spreadsheet, word processing, presentation, content creation, data capture and database applications such as Microsoft Office, SharePoint, Cognos Powerplay, iCapture, WordPress, Canva and HTML. Experience preferable, but training also provided
* A social media whizz – with detailed knowledge of how to create and report on activity across LinkedIn, Facebook, Twitter, Instagram, and others
* Talented copywriter with the ability to make words ‘sing’
* Highly collaborative team player – but equally a self-motivator who is adept at working on their own initiative
* Exceptional communication skills (verbal and written)
* Good presentation and interpersonal skills
* Strong self-motivator and creative initiator
* Organised forward planning skills
Competencies important for this position and key to success are;
* Networking: builds a useful network of contacts and relationships and utilises it to achieve objectives.
* Influence: Challenge and influence others; makes an impact; convinces and persuades others; promotes plans and ideas successfully.
* Initiative & Responsibility: acts on own initiative, makes things happen and accepts responsibility for the results.
* Business Development: identifies and seizes commercial opportunities; has a strong positive impact on business growth and profitability.
* Innovation: produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty; eliminates non-valued added activities.
* Business Awareness: understands the organisation’s informal rules and structures, how and when to use them to achieve business results; drives continued improvement in the organisation.
* Bottom-line focus: focuses on bottom-line results, identifies potential risks and monitors the financial impact of own activities.
Benefits:
* Competitive salaries
* Bonus scheme
* Pension with match funding
* 25 days annual leave (and an additional day off for your birthday)
* GIVE – employee voluntary programme
* Flexible working
* Life assurance
* Healthcare subsidised with employee assistance programme
* Enrolment into health cash plan
* Cycle to work scheme
* Long Service Awards
* Free parking at the office
Fellowes Brands - A Family Business Since 1917
For over a century, Fellowes has been committed to positively impacting people through our culture, relationships and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide. We are a “Brand on the Move” and remain committed to finding new ways to help people work better and feel better.
Fellowes LTD does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Fellowes' property, and Fellowes will not be obligated to pay a referral fee. This includes CVs submitted directly to hiring managers without contacting the HR Department.
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