About FI Real Estate Management FI Real Estate Management is a leading property investment and management company with a diverse portfolio of commercial properties across the UK. We are committed to providing high-quality, flexible, and affordable spaces for businesses of all sizes. Our passion lies in creating thriving business communities and supporting our tenants' success.
We are seeking a dynamic and experienced Social Media & Communications Manager to elevate our online presence and engage with key audiences in the commercial property sector. This role will play a crucial part in building brand awareness, driving lead generation, and strengthening our reputation as a trusted partner for businesses seeking commercial property solutions. The ideal candidate possesses a strong understanding of the commercial property landscape, a passion for social media, and exceptional communication skills.
Social Media Strategy & Execution:
· Develop and implement a comprehensive social media strategy aligned with FI Real Estate Management's business objectives, with a focus on attracting potential tenants and promoting available properties.
· Conduct in-depth audience research within the commercial property market to identify key demographics, interests, and online behaviour.
· Select and optimise social media channels (LinkedIn, Instagram, TikTok, BlueSky, etc.) Create and maintain a content calendar that aligns with key marketing campaigns and industry events.
· Establish KPIs and track performance to measure the effectiveness of social media initiatives and demonstrate ROI.
Content Creation & Curation:
· Develop high-quality, engaging content that showcases FI Real Estate Management's properties, services, and expertise in the commercial property sector.
· Produce a variety of content formats, including written posts, property photos and videos, tenant testimonials, industry news updates, and thought leadership articles.
· Curate relevant industry news and insights to provide value to followers and position FI Real Estate Management as a thought leader.
· Ensure brand consistency in tone, style, and messaging across all social media platforms and marketing materials.
· Community Management:
· Cultivate a thriving online community by actively engaging with followers, responding to comments and enquiries, and fostering meaningful interactions.
· Monitor social media channels for mentions of FI Real Estate Management and relevant industry conversations.
· Proactively manage online reputation by addressing feedback and resolving any issues that may arise.
· Identify and build relationships with key influencers in the commercial property sector, including brokers, developers, and industry publications.
PR & Communications Support:
· Work closely with our PR agency to amplify key messages and secure media coverage in relevant industry publications.
· Collaborate on the development of press releases, media kits, and other PR materials.
· Assist in coordinating media interviews and press events.
· Monitor media coverage and analyse its impact on brand awareness and lead generation.
Collaborate with internal teams, including marketing, sales, and property management, to ensure cohesive messaging and integrated campaigns.
· Stay informed about industry trends, best practices, and emerging technologies in both social media and commercial real estate.
· Generate regular reports on social media performance, including key metrics, insights, and analysis of campaign effectiveness.
· Bachelor’s degree in marketing, Communications, Journalism, or a related field.
· Proven experience (3+ years) in social media management, preferably within the commercial real estate industry.
· Strong understanding of the commercial property market, including key trends and challenges.
· Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences.
· Proven ability to create engaging content that drives audience interaction and lead generation.
· Experience with social media analytics and reporting tools.
· Strong project management and organisational skills.
· 25 days holidays, plus Bank Holidays
~ Free on site parking
~ Company Pension
~ Company events
~ Modern offices
~ Monday to Friday, no weekends
~ Sick Pay
If you are passionate about social media and you are looking for an exciting opportunity, we would love to hear from you!