Job Title: Digital Marketing Manager – UK Centre Of Excellence
Location: London, UK
Job Type: Full-time
Role Overview:
As Digital Market Manager for Unilever Prestige in the UK, you will play a pivotal role in optimizing and driving the online presence of our 4 brands. Your primary focus will be on streamlining information flow across stakeholders, ensuring alignment with ecommerce fundamentals, and leveraging your expertise in financial models and technology to enhance direct-to-consumer performance.
Key Responsibilities
1. Stakeholder Collaboration:
o Act as the primary liaison between internal teams, ensuring effective communication and collaboration across all ecommerce initiatives.
o Collaborate with brand managers, marketing teams, and other stakeholders to understand unique brand requirements and goals.
2. Ecommerce Fundamentals:
o Develop and implement strategies to optimize online sales, customer experience, and conversion rates.
o Stay abreast of industry trends, best practices, and emerging technologies to continuously improve ecommerce operations.
3. Financial Modelling:
o Utilize your financial acumen to analyze ecommerce performance metrics, assess ROI, and contribute to the development of financial models to drive business decisions.
4. Technology Integration:
o Understand and evaluate the technology stack used for ecommerce operations, making recommendations for enhancements or new implementations as needed.
o Collaborate with IT teams to ensure seamless integration and performance of ecommerce platforms.
o Provide feedback on site experiences as an outside voice for the brands.
5. Direct-to-Consumer (DTC) Performance:
o Implement strategies to enhance direct-to-consumer sales, customer retention, and brand loyalty.
o Analyze and optimize the customer journey, from website navigation to checkout, to maximize conversion rates.
Qualifications
* Proven experience as an Ecommerce Manager, preferably with a background in running your own ecommerce brand.
* Strong understanding of ecommerce fundamentals, including online merchandising, user experience, and digital marketing.
* Familiarity with financial modelling and the ability to analyse ecommerce performance metrics.
* Technical proficiency with ecommerce platforms, CMS, and related technologies.
* Excellent communication and collaboration skills to work effectively across multiple brands and teams.
Education And Experience
* Bachelor's degree in Business, Marketing, or a related field.
* Minimum of 5 years of experience in ecommerce management, with a track record of success in driving online sales.
As an equal opportunities’ employer, Unilever Prestige Hub Brands: REN/Murad/Kate Somerville/Living Proof/Tatcha is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/REN/Tatcha/Murad/Kate Somerville/Living Proof.
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