DIGITAL MARKETING MANAGER
We are looking for a Digital Marketing Manager to lead and align performance marketing efforts across multiple channels in the business. The successful candidate will have solid, hands-on experience in digital marketing, and be an analytical, data driven and strategic thinker.
This role will be pivotal in driving the strategic direction for our digital investments. The role will be part of our e-commerce team, reporting to the Head of E-commerce. Working closely with internal teams and agency partners, you will ensure campaigns are cohesive, data-driven, and designed to achieve measurable business growth.
MAIN DUTIES AND RESPONSIBILITIES
PPC & Paid Social
* Own the areas of PPC and paid social, focusing on growth through increased brand awareness and customer acquisition across geographic markets
* Work in close partnership with the Head of E-commerce to develop budgets, constantly adjusting and optimising spend based on sales performance, KPIs and trends
* Work closely with paid media agency to optimise campaigns, ensuring performance meets or exceeds expectations
* Seasonal campaign and ad planning, working closely with the wider team and agency. Proposing selections and managing the day-to-day asset delivery and approvals of final ads
* Work with the inhouse creative team, delivering clear asset guidelines for content creation as well as key insights from previous performance.
* Expand into new channels, including Pinterest and on-demand streaming
* Work with Head of E-commerce on SEO strategy and optimisations
Affiliates
* Work with Head of Brand to develop and optimise the affiliate marketing program
* Manage day-to-day technical setup and backend as well as being main point of contact for the agency
* Manage campaign analysis and make informed recommendations to optimise and develop the program
Analytics
* Develop and run daily, weekly and monthly dashboard reporting to provide the wider business with a clear view of the digital marketing performance, but also wider marketing- and CRM insights
* Provide UTMs and track performance on a campaign level
* Ensure the accuracy of data and reports for the highest quality of standards and translated into clear and digestible insights for key stakeholders to be used for actionable strategies
* Providing analysis around customer behaviour and lifecycle, product performance and conversions, promotion impact, customer analysis and industry & competitor trends
* Channel attribution and funnel performance reporting and optimisation
* Constantly test new ideas and closely monitor their performance
Personal Competencies/Skills
* Minimum 4 years’ hands-on experience in digital, direct-to-consumer marketing
* Analytical, with excellent presentation and communication skills
* Experience from the US market and / or another luxury brand greatly beneficial
* Hands-on experience with platform management including Google Ads, Meta Business Manager and affiliate management tools
* Advance Excel and Google Analytics skills
* Experience building reporting in Google Data Studio, Microsoft Tableau and/or other visualisation tools
* Highly accurate with a meticulous eye for detail
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