Vacancy NameDigital Marketing Executive Vacancy NoVN451 Employment TypeFull-Time Business NameLove2shop LocationLiverpool Job Details Job Purpose To assist in the planning, developing and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue and profit for the Love2shop brands. Principal Accountabilities Assist in the planning, coordination and implementation of the overall digital marketing strategy Work with the wider marketing team in planning integrated seasonal and product specific campaigns Assist in the development and implementation of the SEO strategy. Ongoing keyword research to identify new opportunities and/or support for efficient SEO and PPC Assist and manage the production of SEO content Assist in outreach activities and backlink acquisition Help manage our Pay per Click campaigns, including ongoing optimisation of Ad copy, keyword targeting and bid management across Google & Bing. Monitor and report on the effectiveness of digital marketing activities using Analytics and other appropriate measurement tools Learn to measure ROI and develop appropriate KPIs for digital marketing activity. Get involved in the running of our Social Channels, across both Organic & Paid Activity Help manage and improve our content marketing process, for distribution through all available online channels Work with legal, compliance and finance teams to ensure that our agreements are commercially beneficial, future-proofed and secure Stay up to date with the latest technology and digital best practices Monitor competitor activity and provide regular updates to the wider team Technical Competencies (Knowledge, Skills & Experience Needed) 1 year of experience in digital marketing with hands on experience with SEO/SEM/PPC, Google Analytics and CRM software Basic knowledge of all different digital marketing channels Basic knowledge and experience with online marketing tools and best practices Familiarity with web design principles and best practise Critical thinker and problem-solving skills Team player Good time-management skills Great interpersonal and communication skills BSc degree in Marketing, Digital Technologies or a relevant field DescriptionTo assist in the planning, developing and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue and profit for the Love2shop brands. Key ResponsibilitiesAssist in the planning, coordination and implementation of the overall digital marketing strategy