Job Description
Continuing Caremark Limited’s period of exciting growth, we are seeking a passionate and driven National Marketing Manager to take ownership of our national marketing fund.
Caremark Ltd is a wholly UK-owned and operated home care franchise with an established and successful UK-based network.
Summary of the role
Reporting to the Director of Marketing you will be responsible for developing and implementing strategic marketing initiatives to promote Caremark to customers and candidates, drive engagement, and generate leads for our network of franchise offices. You will work closely with franchise owners, the wider marketing team and selected partners to implement the objectives of our national marketing initiatives.
About The Role
Responsibilities
As National Marketing Manager, you will have responsibility for:
* Managing the national marking fund budget.
* Be the ‘go-to’ contact regarding the implementation of the national marketing strategy.
* Ensuring all marketing activities are assigned correctly.
* Manage the relationship with external marketing partners supporting the national marketing fund.
* Partner effectively with the wider members of the marketing teams and field-based Regional Support Managers.
* Evaluate the effectiveness of marketing campaigns and initiatives.
* Manage marketing for Franchise recruitment, generating leads for new potential franchise territories.
* E-marketing, website & social media management and B2B content generation for franchise recruitment.
* Contribute to wider team and departmental projects.
Experience
* Previous experience of taking ownership of a marketing budget
* 5+ years of relevant marketing experience
* Chartered Institute of Marketing; or Business & Marketing Degree preferred.
* Previous franchising experience preferred but not essential.
This is a fantastic opportunity for an experienced marketing professional to take ownership of an exciting and key national campaign within the organisation and make a significant impact.
Skills Needed
About The Company
Shape the future of home care with a career at the Caremark Franchise Support Centre!
Caremark is one of the largest UK home care franchisors with over 140 franchise offices in the UK. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. With a reputation for excellence since 2005, we have grown to become one of the leading UK providers of home care services.
Make a real difference!
Join our passionate team and help us expand Caremark’s reach to improve the lives of thousands of customers across the UK. We’re looking for talented individuals to help us develop our brand, strengthen our presence, and cultivate a positive and supportive company culture.
We offer a variety of roles!
Find your perfect fit with opportunities at our head office in Worthing, West Sussex or in one of our regional field-based roles. Browse our open positions and discover how you can be part of the Caremark family. As the master franchisor, Caremark Limited supports our network of over 140 independent offices across the UK.
Company Culture
We are Positive:
We embrace a positive mindset and inspire optimism amongst our colleagues. We continually question how our outlook and reactions affect our colleagues, striving for contagious positivity. With a can-do attitude we uplift and cultivate an environment where creativity thrives, challenges are opportunities, and success is shared.
We are Trustworthy:
We hold trust as our foundation, nurturing it through honesty, reliability, and consistency in our actions and relationships. By prioritising transparency and mutual respect, we place trust in our colleagues and respect the trust placed in us. With consistency, we create a safe, collaborative environment.
We are Honest:
We uphold honesty as a non-negotiable principle, committing to truthfulness, transparency, and integrity in our interactions and decisions. By demonstrating unwavering honesty, we build trust, credibility, and lasting relationships, fostering an environment where openness and accountability flourish.
We are Compassionate:
At the heart of our actions and decisions lies compassion, driving us to understand, empathise, and act with kindness towards all, fostering an environment where everyone feels seen, heard, and valued.
We are Accountable:
We uphold accountability as a cornerstone of our integrity, taking ownership and responsibility of our actions, decisions, and their outcomes. Through transparency and a no-blame culture, we build trust and drive excellence. We self-reflect and are continually learning.
We are Supportive:
We are supportive colleagues, and we foster an environment where collaboration is the norm, working together towards common goals and sharing in collective successes. With active listening, continual development and constructive guidance, we can all reach our fullest potential. We celebrate in each other’s success.
Desired Criteria
Required Criteria
Closing DateSunday 13th April, 2025