Why Join Apex Hotels?
You will receive a warm welcome into the Apex family on joining us as a Group MICE Sale Director. We genuinely care about our guests and each other and we show this through our family values of Trust, Passion, Friendliness, and Teamwork. It is these values that support you to be yourself here at Apex Hotels. By bringing your own personality, passion, and ideas to the role, you will add a new dynamic to our innovative and supportive Sales Team. We believe it is our personality, style, and friendliness that makes Apex Hotels.
Role Overview:
We're looking for a dynamic Director of Sales with experience in the 4/5-star market to lead the MICE sales team across the company to develop and retain new business and grow profitability through their individual sales performance. The full management and delivery of the groups MICE preferred partnership programme will sit under the stewardship of this position.
This is a proactive sales role with a large percentage of time being spent managing the existing client base whilst seeking out new MICE partnerships and cultivating new business opportunities.
Main Responsibilities:
* Strengthen relationships with all key MICE customers and uncover additional opportunities within those accounts to increase penetration and maximize profit i.e. F&B and negotiated corporate opportunities.
* Understand the geographical competitive MICE landscape and Apex’s position within that spectrum for our accounts, and then implement tactics to shift share.
* Generate MICE revenue growth using a consultative selling approach to maintain and expand relationships throughout this market and sub-markets.
* Lead effective team selling efforts to translate our MICE agreements and relationships into actualized business at local levels.
* Direct the strategic relationship of the group’s MICE preferred partners with specific focus on maximizing market share and ancillary revenues.
* Research, identify, and establish new business sales contacts, develop relationships and distribution opportunities from existing MICE programs and partners.
* Manage a team of regional MICE sales managers and executives, to ensure that their individual and the overall department goals are achieved.
* Maintain an in-depth knowledge of agent and end user booker accounts, and work with the Group Director of Sales and Group Operations Director to create bespoke MICE offerings.
* Create and deliver strong presentations to demonstrate the Apex value proposition and benefits it provides to our MICE customers and partners.
* Maintain in-depth knowledge of MICE accounts, and work with the operational teams to personalize these interactions.
* Lead the annual negotiation of preferred partnerships and target all MICE accounts.
* Update the Event & Group Managers and respective teams with correct information regarding agency partnerships, commission, and offers.
* Create and fulfill Account Development plans for key accounts.
* Plan and execute sales activity including research, telesales, site/hotel show rounds, entertaining, and client road shows.
* Analyze monthly MICE pick-up production ensuring action is taken where necessary.
* Contribute to monthly and annual business review reports.
* Attend relevant and appropriate networking and trade show events and ensure follow-up is done post-event.
* Assist and support with ad hoc projects as required by the Group Director of Sales.
This role requires travel to our Hotels in the UK and also to events and Fairs throughout the country and Europe. This is a mix of working in the Hotels with the possibility to work from home as well.
About you:
We love to welcome people with different experiences and from different places into our Apex family. We want to ensure you get the best experience from the role you begin your journey with us in. To excel within this role, you will be a natural communicator with a passion for customer service and satisfaction, you will be proactive, show initiative, and also have a proven track record in motivating and developing a sales and events team to deliver creative solutions to maximize revenue.
You will be friendly and approachable; you will go the extra mile for our guests and will support our culture of delivering a ‘warmer welcome' through leading by example.
You will have:
* Validated multi-property experience in the specific MICE sales areas.
* Highly experienced in all administrative skills with excellent attention to detail and organizational skills.
* Proactive at meeting deadlines and targets.
* Manages all resources within budgeted guidelines.
* Highly numerate and able to work comprehensively with spreadsheets & budgeting processes.
* Motivational team manager who can communicate well at all levels.
* Flexibility to regularly facilitate the entertainment of MICE agents/clients and familiarization trips.
* Annual international travel to both key MICE trade shows, client offices, and emerging business markets.
* Regular regional travel across all geographical areas of the portfolio will be required.
You will work with great people, enjoy your time at work, develop new friendships, networks, and skills, and of course, you will also receive a competitive rate of pay and a generous range of employee benefits which includes:
* 30 days holiday.
* Training and development from day one.
* Employee events and celebrations.
* In-house company interactive employee communication APP.
* Entry to our state-of-the-art gym and pools.
* Healthy meals to enjoy while you're working.
* Access to an external Employee Assistance Programme.
* Financial Wellbeing App Wagestream, allowing you the flexibility to get paid earlier than your normal monthly pay date.
* £200 referral bonus when your friends or family join the team.
Following your first successful 3 months, you’ll also receive:
* Access to our discounts and wellbeing platform “Treat Yourself Here”, unlocking savings and experiences for you and your family.
* Involvement in our employee of the quarter and annual recognition schemes.
* Long service recognition.
* Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two.
* 50% discount in our restaurants.
* Cycle to Work Scheme.
* Discounted room rates for employees, friends, and family.
* Spa treatments and product discounts.
* Critical Illness & Life Assurance cover.
If you are interested in this role, click Apply. We look forward to hearing from you.
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