Responsibilities
* Motivate immediate team on a daily basis to deliver across their key areas of responsibility.
* Respond to and assist team members to resolve escalations or technical questions.
* Monitor the performance of the immediate team and support them to make improvements as necessary.
* Be involved in recruitment process for new team members.
* Regularly meet with team members to review performance, invest in their development and ensure they have clear tasks/objectives to deliver.
* Report to management with details of your and your team’s performance against objectives. This will involve a minimum of a monthly one-to-one session with your manager.
* Comfortable and confident in escalating and communicating to managers, senior managers and executive directors when appropriate.
* Effectively manage and monitor resource levels, and deciding on task priorities for team members.
Content Creation
* Prepare and coordinate the delivery of clear marketing communications aligned to our brand image.
* Proof read marketing copy.
* Contribute to and coordinate the generation of marketing brochures, customer case studies, video material and web updates.
* Coordinate the production and distribution of new marketing material and literature.
* Research and analyse market data/other business approaches in order to identify and tailor messages to specific audiences.
* Continuously learn about our products and services in order to fully inform content creation.
* Provide project management direction and video and written content input for analyst submissions such as Gartner, DMZ and Forrester.
Marketing Support
* Support campaign work across international marketplaces as required.
* Organise events, networking opportunities, campaigns and awards applications.
* Support brand and communications activities eg PR, web and video projects.
* Support analysis of marketing performance data, looking for trends and improvement opportunities.
* Update the marketing database and CRM as required.
* Coordinate internal events and communications to promote our culture.
* Assist with the creation of long-term marketing plans.
* Support the sales department with a range of targeted collateral, campaigns and presentation preparation.
* Build positive relationships with other departments to support effective content creation.
Website Creation and Update
* Lead the planning and execution for group-wide website delivery, including in-country translations as required.
* Maintain websites with updates to ensure the business maximises presence, online credentials and current information at all times.
* Manage external agency support as required to support the development of websites.
Process and Improvements
* Develop KPIs for content that provide meaningful analysis of performance.
* Present recommendations to enhance future content creation performance to management.
Person Profile
* Education & Qualifications: Specialised/Technical
* Bachelor’s Degree/equivalent, or substantial alternative experience
Experience
* Experience as a Marketing Operations Analyst or Campaign Manager
* Good experience of running marketing campaigns, including digital
* Good experience of analysing campaign data to provide meaningful insights
* Demonstrable experience of implementing performance improvements
* Experience in a data analytics role
* Experience of working with and improving a CRM or similar system
* Experience of leading a team
* Analytical
* Good organisational skills
* High attention to detail
* Great communication, written, verbal and presentation
* Good interpersonal skills, able to coach, train and mentor others
* Creative
* A “do-er”, not just a thinker
The nature of campaigns may require some flexibility from the jobholder in order to meet deadlines.
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