The Body Shop
The Body Shop has been here since 1976 and we’re not going anywhere. It’s an exciting time to join us as we’re under new ownership and recruiting for some fantastic opportunities in our gorgeous new Head Office in Brighton.
We’re looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we’d love you to join us as we embark on our next chapter.
The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Your role in a nutshell
Own and be responsible for the overall Skincare & Haircare portfolio with the obsession to drive sustainable growth.
Be responsible for the full marketing mix through maximising the core portfolio whilst developing impactful innovation that drives the value of the category through accelerating customer acquisition & building brand equity and credibility.
Must have a passion for beauty balanced with customer centricity- being focused on how the product messaging and the omni-channel experience are as important as delivering on great formulations for NPD.
More about the role
Product Strategy: Develop and execute category’s strategy focused on delivering customer acquisition and profitable growth. Ensure the brand continues to be relevant to its target audience by clearly defined USPs.
Brand Equity: Custodian of the Brand Equity. Ensure the core portfolio and any new product development positioning and communication stays true to the brand purpose across all touch points.
Product Development- Be the point person on the product development team to define goals and create a vision for development projects. Manages product development from ideation to omnichannel launch with an obsession with how the customer will receive this. Works alongside the Head of Marketing to develop and execute a full innovation pipe aligned with global category targets. Ensure all elements of the marketing mix are respected, especially product and pricing.
Product Positioning & Messaging: Own & create compelling product messaging which speaks to the brand’s unique values and category specifications. Collaborate with R&D, brand teams and markets to ensure rich and consistent storytelling across all Channels.
Market Sell In: Responsible to deliver sell-in packs to Markets and provide regular updates.
Business Management: Close collaboration with the Commercial team to develop business cases for NPD projects, and follow through KPIs during and post events. Close contact with key markets to evaluate range performance, define risks and opportunities.
Collaboration: Work in close collaboration with Brand Marketing, Gift, Insights, R&I, Creative Studio, Product Development, Digital, Visual Merchandising, Communications, Commercial, Retail Academy & Key Markets to develop a solid brand development strategy.
What we look for
* Passionate about beauty
* Strong analytical skills with ability to dissect data into concrete actionable strategies.
* Ability to leverage meaningful consumer insights into NPD and campaign ideas.
* Ability to work smartly with a clear sense of prioritization.
* Excellent written, verbal and visual communication skills, being able to influence key stakeholders within the business.
* Creative mindset and strong attention to detail.
* Ability to work in a fast-paced and dynamic environment and to build strong relationships across the business.
* Proactivity and a positive can-do attitude
Talent Drivers
Purpose
Commerciality
Leadership
Collaborative Skills
Personal Conduct