We are looking for a Marketing Executive in the direct team to support the operational demands of Mail, with a longer term view of them taking over the day-to-day channel management.
We are a profitable, fast-growing fintech and the market leader in providing business finance to UK micro-SMEs. We need your help to elevate our brand by reaching a broader audience (we are expanding our focus from the smallest of businesses to increasingly serving larger SMEs), creating consistency and moving beyond our traditional focus on performance marketing.
About us
Fast, flexible finance empowers small businesses to manage their cash flow better and seize opportunities - making their business and the economy stronger as a whole. At iwoca, we do just that. We help businesses get the funds they need, when they need it, often within minutes. We’ve already made several billion in funding available to more than 100,000 businesses since we launched in 2012, and positioned ourselves as a leading Fintech in Europe.
Our mission is to finance one million businesses. We’ll get there by continuing to make our finance ever more relevant and accessible to more businesses by combining cutting-edge technology, data science, and a 5-star customer service.
The role:
You’ll be responsible for:
* Liaising with the design team to a) plan the different creative executions for each mailing round, and b) regularly share performance feedback.
* Monitor campaign results on a regular basis using Looker.
* Deliver monthly reporting on creative testing using Google Sheets and Looker.
* Running regular call listening sessions across multiple industries and business types to pull out new themes/insights to inform our creative strategy.
* Working with core channel (and compliance/brand) stakeholders to deliver the first version of mail copy for each round, leveraging insights from monthly call listening.
* Partnering with Firstmove, MarketReach and any other available sources to collect a repository of competitor creative inspiration.
* Supporting the management of our unsubscribes (a bit of SQL is required, but we are happy to upskill this area).
* Take ownership of letter/envelope proofing from the agency.
* Working with our content team to regularly review our Trigger marketing creative, and brainstorming further campaign improvements.
What we’re looking for
The ideal candidate will:
* Be naturally curious and keen to learn from the wider team.
* Have strong copywriting skills and an excellent eye for detail.
* Be a strong communicator and comfortable collaborating with stakeholders from diverse backgrounds and seniority levels.
* Be well organised, able to effectively manage their time in accordance with priorities.
* Be comfortable with numbers, able to deliver useful insights from data.
The salary
We expect to pay from £30,000 - £35,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
The culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value diversity in thought and skill, and encourage you to explore new areas of interest to help us improve our products and services.
The offices
We put a lot of effort into making iwoca a brilliant place to work:
* Offices in London, Leeds, and Frankfurt with plenty of drinks and snacks.
* Events and clubs, like bingo, comedy nights, yoga classes, football, etc.
The benefits
* Medical insurance from Vitality, including discounted gym membership.
* A private GP service (separate from Vitality) for you, your partner, and your dependents.
* 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
* A one-month, fully paid sabbatical after four years.
* Instant access to emotional and mental health support.
* 3% Pension contributions and share options.
* Generous parental leave and a nursery tax benefit scheme to help you save money.
* Cycle-to-work scheme and electric car scheme.
* Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.
And to make sure we all keep learning, we offer:
* A learning and development budget for everyone.
* Company-wide talks with internal and external speakers.
* Access to learning platforms like Treehouse.
Useful links:
* iwoca benefits & policies
* Interview welcome pack
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