Segment Marketing Manager
Location: Crewe, GB (Offices), United Kingdom, Europe
Time Type: Full time
Posted On: Offre publiée hier
Time Left to Apply: Date de fin : 1 décembre 2024 (Il reste 16 jour(s) pour postuler)
Job Requisition ID: JR-2024-12940
Chez Air Products, notre objectif est de rassembler les gens pour réimaginer ce qui est possible, collaborer et innover des solutions aux défis les plus importants du monde en matière d’énergie et de durabilité de l’environnement. Grandissez avec nous et construisons ensemble l’avenir en devenant la société de gaz industriels la plus sûre, la plus diversifiée et la plus rentable au monde.
Réimaginer ce qui est possible
Air Products is a world leading industrial gas company providing all sort of gases used in daily life. The Energy transition and Sustainability are key elements of our strategy. We manage projects in carbon capture and operate the world’s largest gasification projects. We invest in the production and distribution of green- and blue hydrogen and are developing a Hydrogen for mobility infrastructure by building and operating Hydrogen fuel stations.
As we continue to grow, we have an exciting role available for an enthusiastic marketeer. As the Segment Marketing Manager will be responsible for one of our largest segments - Food & Beverage Manufacture, you will be able to ignite your creativity, whilst being able to use your analytical skills to identify and deliver profitable growth opportunities within a broad product management role. If you like working as part of a team, but you'd like to lead part of the business with a great degree of autonomy, this could be the ideal fit for you.
As the Segment Marketing Manager you will:
1. Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their partners, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of tailored value propositions, campaigns and sales tools.
2. Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and implemented strategy and planning, and management of allocated budget for the segments owned.
3. Use strong analytical and segmentation skills to tactically increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.
4. Use Product management skills to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps.
5. Adhere to the required brand standards and increase brand awareness and presence through knowledge of brand guidelines and ensuring that all communications are exceptional, targeting the correct customers with specific messages of the value, expertise and product quality that Air Products provide.
6. Create and implement value-adding digital campaigns.
You will need:
1. Proven experience in a B2B Marketing role.
2. Experience with planning and execution of multiple omnichannel campaigns.
3. Strategic problem solver with a solid business understanding.
4. Ability to work at pace under pressure.
5. Strong digital marketing skills.
6. IT literate.
What’s in it for you!
As a strong global business, Air Products affords employees the opportunity and freedom to move between roles, countries, and specialisms to find the right career path for them.
We offer:
1. Flexibility - we understand everyone has commitments outside of work and offer flexible work arrangements to help you manage all those commitments.
2. Learning and development opportunities – providing resources and tools to help you realize your full potential.
3. A competitive salary – that recognizes the experience, skills, and abilities you bring to the company.
4. A committed approach to sustainability – giving you peace of mind that you are working for a business that cares deeply about the environment and has set related performance goals.
5. A positive experience – from recruitment to onboarding, development, and retirement. You will know you belong and matter at every stage.
At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter. Come and grow with us!
Nous sommes le plus grand producteur d’hydrogène au monde et possédons plus de 80 ans d’expérience dans le domaine des gaz industriels. Nous sommes des experts de l’hydrogène et des gaz industriels qui fournissent des solutions sûres et complètes, qui investissent dans des projets d’énergie propre à grande échelle et qui font progresser l’industrie pour créer un avenir plus propre.
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