Job Title: Affiliate Marketing Strategist
Company: Genie Goals Ltd
Location: Flexible - Remote with use ofCambridge officeand occasional travel
Working Hours: Full Time 37.5 hours per week with flexible working arrangements
Salary Range: £35,338 - £38,283 pa
About Us
Genie Goals is a multi-award winning digital marketing agency specialising in PPC, Paid Social and Affiliate Marketing, exclusively in ecommerce.
We've revolutionised digital marketing for brands such as Karl Lagerfeld, Mamas & Papas, Scamp & Dude, Biscuiteers, Bird & Blend Tea Co. and many more.
All while creating a remarkable, inspirational workplace where our team can grow, learn and develop. This year we were named:
* 67th best workplace for Development in the UK
* Top 100 best small workplace in the UK for the second year in a row
* Top 100 best workplace for women for the second year in a row
We are proud to be a certified Great Place to Work!
Job Overview
As a Digital Marketing Strategist you’ll be responsible for the strategic management of our largeclient accounts. Reporting to an Account Director, Digital Marketing Strategistsdrive the Genie digital marketing methodologies forward, continually pushing the boundaries andinputting into how we adapt to industry changes.You’ll strive to achieve and maintain accountexcellence in your assigned clients.
There will also be the opportunity for the responsibility for line managing and mentoring a small team of Digital Marketing Account Manager andExecutives.
Key Responsibilities
Account management:
* Oversee the digital marketing executives working on your client accounts to ensure the day to day delivery and success of campaigns
* Create and articulate a vision/objective for assigned client accounts, including roadmap of projects to achieve that vision
* Project manage (or execute) roadmap projects
* Use your digital marketing knowledge to structure accounts for growth
* Delivery of agreed services to assigned clients
* KPI analysis and recommendations
Activity management:
* Run digital marketing activity in your channel, working towards set KPI targets
* Monitor activity, auditing and adjusting them for maximum performance
* Run advanced digital marketing activity using advanced tactics and strategies
Client communication:
* First point of contact for assigned clients
* Proactive communication inspiring trust and build a good relationship
* Send weekly reports and chair weekly calls with relevant clients and internal team members
* Troubleshoot client requests to ensure any issues are resolved in a timely manner
* Provide commentary and data analysis with valuable insights to the client with clear actions and learnings
Learning and developing Genie methodology:
* Provide proactive suggestions and recommendations into the Genie Goals digital marketing methodologies
* Input into channel strategy meetings on how to best utilise new features and industry developments
Line management:
* Line manage a team of digital marketing executives and account managers
* Day-to-day mentoring of digital marketing executives and account managers
Skills & Experience
Skills
* Relationship Builder
* Strong organisational skills
* Strong communication skills - both written and verbal
* Timely and proactive
* Excellent attention to detail
* Able to work under pressure
* Inventive, always looking to be proactive and push the boundaries to try new things
Experience
* Experience of managing and leading a team
* Extensive knowledge of PPC, Paid Social or Affiliate Marketing
* Multi Channel Digital marketing awareness
* Multi Channel Digital marketing experience
* Experience setting digital marketing strategy
* Experience in client management
* Experience in ecommerce and understanding of the retail sector in the context of digital marketing.
What We Offer
* Remote Working Allowance - We pay all Genies £126 per month WFH allowance
* Flexible Working - We provide flexibility in working options and work in a distributed team model
* 25 Days Annual Leave + Bank Holidays
* Enhanced Absence and Family Leave Policies
* Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
* Employee Referral Scheme - A bonus payment if we hire someone you recommend
* Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
* Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
* Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
* Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes
* Access to Spill - Professional therapist sessions
* Wellness Activities - Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing
* Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
* Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business
We look forward to receiving your application!
Diversity, Equity & Inclusion
Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know viaapply@genieventures.co.uk
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