Social Media & Content Management
* Plan, create, and schedule engaging social media content across LinkedIn, Facebook, Instagram, TikTok and other relevant platforms for our brands.
* Take the lead in identifying all content opportunities, to ensure that our four brands have full and fresh content schedules every month, which resonate with the different audiences we are targeting.
* Engage and collaborate with influencers to create effective paid content and campaigns.
Analytics & Reporting
* Track and analyse key social media metrics to measure success and identify opportunities for improvement.
* Provide regular reports on website traffic, social media engagement, and campaign performance.
* Use data-driven insights to refine marketing strategies and improve ROI.
General Marketing Support
* Work alongside the sales and marketing team to align digital strategies with broader business goals.
* Stay up to date with industry trends and emerging digital marketing tools.
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