About the Company: We are delighted to be working exclusively with a fast-growing consumer brand, to recruit a skilled Head of Performance Marketing into their team.
Description: As Head of Performance Marketing, you'll be pivotal in shaping a marketing strategy that both drives short-term performance and supports long-term brand development and reputation. A strategic thinker who is driven by data, you'll drive innovation and ensure all marketing activities are aligned with business goals.
Key Responsibilities:
1. Developing and refining performance marketing strategies across all channels.
2. Driving customer acquisition and increasing retention.
3. Budget management and optimisation with oversight of the full marketing budget.
4. Driving a data-first approach to budget planning and marketing investments.
5. Leading the go-to-market execution of campaigns.
6. Develop reporting mechanisms to monitor the effectiveness of marketing activities.
Experience: To be considered for this position, you'll need to have a proven track record in a senior marketing leadership role, ideally within a retail or consumer goods market. You'll be experienced in:
1. Digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting.
2. Ideally experience additionally in traditional media channels.
3. Management of multi-channel marketing strategies.
4. Excellent commercial acumen.
5. Data-driven with a high level of proficiency in Excel and GA4.
6. Confident and experienced in working cross-functionally.
7. Exceptional leadership and team development skills.
Remuneration: Excellent salary package which can be disclosed when the position is discussed. Hybrid working.
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