About The Role
The Sales Development Representative (SDR) is a ‘Lead Gen’ role specifically aiding our Field Business Development Team by providing quality Sales Qualified Leads (SQL) to support the Business’s focus on Growth. Our target market in SME/Enterprise predominantly includes companies with a range of employees from 50 to 1,000. The lead gen role will also be closely linked to our Marketing team, driving relevant campaigns & content into the target audience via all digital means to create Marketing Qualified Leads (MQL), which the SDR Team will prospect in the aim of progressing these to SQLs.
This role will be focused on acquiring new prospect SQLs on a regular basis, driving Marketing communication & campaigns to find qualified opportunities and ensuring attendance at our events is maximized. The SDR will be targeted and measured on activity levels through multiple touchpoints, like calling, emailing, LinkedIn, and more. This will be predominantly outbound but also include inbound efforts. The SDR will have a specific SQL target per month and KPIs around the aforementioned activities.
This is a great opportunity for someone looking to develop into a future Sales role and wants to broaden their current experience or launch a career within a B2B environment.
Key Responsibilities include:
* Prospecting Marketing-driven Communication & Campaigns to a targeted group of Enterprise Customers, ensuring that CRM is kept up to date at all times.
* Be proactive & relevant when utilizing Marketing content on Social Media to drive interaction with new potential customers and monitor any potential opportunities.
* Uncover leads and drive new business opportunities for the targeted group of prospects.
* Qualify all inbound leads with complete follow-up and nurture.
* Support the wider Marketing team where required to drive attendance to Prospect events, follow up on activity post-events, and manage the pipeline associated with an event.
* Utilize CRM for all Prospect engagement and updates, including forecasting and pipeline management.
* Exceed quarterly KPIs set by your line manager, along with an effective “Personal Development Plan” that fits with the team's direction and focus.
* Work closely with the wider sales team to ensure that the Prospect receives exemplary service when embarking on their journey with Intercity Technology.
* Collaborate with the Marketing Team, showing innovation and creativity on new campaigns/messaging or content relevant to the targeted group of prospects.
* Drive a referral program through any won new Business contracts to stay focused on acquiring new customers.
* Attend industry events with the purpose of prospecting for new leads.
* Demonstrate good skills in MS Office (Word, PowerPoint, Excel).
* Ability to work well under pressure and meet deadlines.
Skills and Experience:
* 12 months + in a B2B Selling environment is preferable but not necessary.
* Strong communication skills and a high ability to present findings in a clear and consistent manner.
* Self-starter with excellent facilitation skills.
* Strong written skills.
* Experience in using and completing CRM systems.
* Sales process and/or training experience.
* Good commercial acumen.
About Us
Intercity Technology provides reliable and secure technologies in communications, cloud, and managed services, with a big difference – Intercity is a technology solutions partner that isn’t all about tech. It’s about a great bunch of people combining their passion, expertise, and dedication to deliver extraordinary results for businesses.
Our vision is to be the best technology partner to work for and with – we are really proud of our achievements so far:
* Customer Net Promoter Score of +85
* Gold Award Investors in People Accreditation
* 3-star “World Class” Best Companies accreditation, and for 2022 and 2023:
* The no. 1 best telecoms company to work for
* The 9th best company to work for in the Midlands
* The 34th best large company to work for in the UK
* Platinum Eco Vadis rating
We select candidates with the right skills, experience, and values to join us, and selection is based on a fair and equal process. We’re proud to be committed to equal opportunities and welcome all applications. As a specialist in secure technology solutions, all successful candidates will be subject to pre-employment checks, so we can ensure compliance with our ISO27001 (Information Security) and Cyber Essentials Plus certifications. We are committed to using any personal information you may give us in a secure and proper manner; for more information, please see our privacy policy on our website.
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