Role: Marketing Attribution Specialist
Location: Fully Remote
Start Date: Within 2 weeks
Rate: Market Rates
Contract Length: 6 Months initially (View to extend long term into 2026)
The role is Outside IR35.
Description:
I'm looking for an experienced Marketing Attribution Specialist with strong consulting and multi-touch implementation experience. Someone with excellent communication skills and the ability to lead complex stakeholder meetings.
Requirements:
1. Understand how to better attribute a sale to multiple touch points.
2. Need someone in marketing, that's client-facing and can work with that team and the existing technical team.
3. Domo - BI Tool.
4. Strong MMM.
5. Know regulations around gaming.
Key Skills:
1. Advanced Attribution Modelling.
2. Multi Touch model design and implementation: robust and scalable attribution model aligned to best practices.
3. Technology selection and integration: Guiding the selection and implementation of appropriate tools for marketing attribution.
4. Performance measurement and reporting: Defining KPIs and establishing reporting frameworks to track progress and demonstrate ROI.
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