Who we are
The Good Influence is an award-winning social-first creative agency, influencing the world for good through content, community, creativity & conversion.
We power disruptor brands to accelerate their growth and bring purpose into the mainstream. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.
Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate-positive business.
We’re just over three years old, but as an ambitious and growing team (100% growth YoY) and business (300% growth YoY), we bring together exceptional client service and experience to achieve influence at the scale of a big agency, with the passion of a boutique.
The Role
As an Insights Planner, you’ll work closely with our creative, strategy, and account teams, providing robust data-driven insights to inform social media strategies and campaign planning. Your role will involve harnessing tools like Pulsar, GWI, and Sprout Social to analyze audience behaviours, social conversations, and performance metrics.
Our clients are largely in the Beauty, Health & Wellness space so an interest or experience in this area is a plus!
If you're passionate about how the consumer path to purchase is evolving and want to make a real impact with the work you do, building your career in a fast-growing, purpose-driven startup environment working with some incredible brand & charity partners, then this is the role for you!
* Insights Development: Analyse audience data, trends, and social conversations using tools such as Pulsar, GWI, Sprout Social, Captiv8, Google Analytics, Tracksuit, Triple Whale and more, turning data into actionable insights.
* Strategy Support: Collaborate with our strategists to craft data-backed social media plans and campaign approaches.
* Trend Spotting: Identify emerging trends, cultural moments, and opportunities for brands to engage with their audiences.
* Reporting: Create clear, compelling reports that translate data into actionable insights for clients.
* Performance Monitoring: Track and analyse social media campaign performance, providing optimisation recommendations. Understand client KPIs (awareness to conversion) and how we can optimise the work we do through insights to exceed their expectations.
* Client Collaboration: Present insights to clients in a clear, engaging way to guide strategic decision-making.
Who we're looking for:
* Insights experience: Proven experience in an insights, data analysis, or strategy role (preferably within a social media agency or influencer marketing environment).
* Tool knowledge: Strong knowledge of tools like Pulsar, GWI, and Sprout Social, with the ability to analyze and interpret data effectively.
* Strong Communicator: Excellent communication skills, both written and verbal, to convey insights to internal teams and clients.
* Presentation whizz: Proficiency in creating visually engaging presentations and reports.
* Social engaged: You're a social media expert, well versed on social channels, obsessed with trends and have an eye for good content. Knowledge of paid media performance analysis is a plus.
* Health, Wellness & Beauty lover: We LOVE the brands we are fortunate enough to work with and sharing that love is essential!
* Organisation: You love a plan. Organisation and an eye for detail are a given.
* Analytical: Analytical mindset with the ability to identify patterns and derive meaningful insights from data.
The behaviours we look for in our team - does this sound like you?
* Ambitious and Driven: You're eager to kickstart your social media marketing career in a fast-paced agency and you're not afraid to hustle.
* Passionate and Committed: You genuinely care about producing top-notch work and want to be part of a company that's making a positive impact.
* Collaborative and Supportive: You're a team player who's all about open communication and helping out your colleagues.
* Curious and Innovative: You're always on the lookout for the latest industry trends to help yourself and the team stay ahead of the curve.
* Resilient and Adaptable: You can handle the challenges and ever-changing demands of social media marketing like a pro.
* Principled and Ethical: You have strong personal values and always strive to make the right choices.
If you're ready to take your insights skills to the next level and join a team that's making a difference, then we want you!
Bonus points if you:
* Have experience working in insights, ideally in a social media agency.
* Have experience working in Health, Beauty & Wellness.
* Can speak emoji fluently.
* Are a good influence in how you live your life & love our company and mission.
We offer a competitive salary and benefits package, as well as the opportunity to work on challenging and rewarding projects. Ready to join the crew? Apply today!
Our Perks
* Competitive Salary: £40-45k depending on experience and role fit.
* Hybrid remote working with WeWork (min 2 days in the office each week).
* Fast growing company and opportunity to grow with our team.
* Open-minded company, welcoming thoughts and ideas to be shared.
* Working with charitable organisations to help raise funds and give back - we are part of 1% For The Planet.
* 25 days holiday allowance (plus the bank holidays on top).
* Monthly WFH allowance (£6/week).
* Monthly Wellness budget (£25/month).
* Monthly Travel Budget (£50/month).
* Company bonus scheme.
* Company pension scheme.
Everyone’s welcome
* We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.
If you’re here to influence the world for good, then you’ll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.
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