Senior CRM Executive
Our CRM team is now looking for a Senior CRM Executive to join our team here at Harrods. The successful candidate will own and lead multiple projects including segmentation, targeting, optimisation of our BAU calendar as well as on our overall Mobile strategy.
About the Role
As the Senior CRM Executive, you will support the CRM Manager to drive effective BAU and triggered communication strategies with a focus on Mobile channels (Push Notifications, SMSs, and In-app personalisation).
You will also:
* Own and lead multiple projects including segmentation, targeting, optimisation of our BAU calendar as well as on our overall Mobile strategy.
* Work with our Personalisation team and our Lifecycle team to support their roadmap and objectives.
* Identify new opportunities for mobile engagement based on customer insights and emerging trends.
* Improve relevancy/personalisation of all email through different content or appropriate customer segmentation and targeting including the use of new models.
* Monitor campaign responses and take appropriate action to resolve issues.
About You
You will have experience in owning or supporting a strategy for a CRM Channel (Email, SMS, Push, or Direct Mail) as well as campaign executions and segmentations. It is important that you have familiarity with mobile communications and mobile apps, and how they integrate with CRM systems, along with a good understanding of SPs and Google Analytics.
You will also have the following:
* Ability to deliver reports/presentations to wider teams and higher stakeholders.
* Previous experience in project management/highly organised to manage a busy calendar.
* Work well under pressure with quick turnaround times.
* Clear communication, both written and verbal.
* Ability to multitask in an ever-changing fast-paced environment.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
In return, you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, your birthday off, up to 33% in-store discount (including across our food hall and restaurants), and a season ticket loan.
Uniquely You
At Harrods, we believe the personality and authenticity of our people set us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role, as well as a genuine interest in working for Harrods, and you can demonstrate alignment with our values, we would encourage you to apply.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook, or follow us on Instagram @togetherharrods.
Additional Information:
Time Type: Permanent
Department: CRM (Francesca Albani)
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