Digital Marketing Executive
About Our Client
Our client’s goal is simple: to make vehicle movement easy. They are on their way to creating the leading end-to-end movement solution in the UK for their customers (such as Hertz and The AA), delivered by their network of 600+ drivers and transport agents across the UK.
Since going live in April 2018, they have acquired over 80 clients, many of whom can claim to be amongst the largest players in the UK automotive industry. They are already one of the largest competitors in their space but have ambitions to grow much further and they are crazy about sustainability. To date they have saved fleets over 3,000,000 tonnes of CO2.
They are seeing their hard work paying off as they have won seven awards, including Best Fleet Software three years in a row, a highly commended wellbeing award, two innovation awards, and one outstanding product of the year award.
What They Are Looking For
As our client's Digital Marketing Executive, you will be responsible for developing and executing digital marketing strategies to increase their online presence, drive traffic to their website and generate leads for both a B2B and B2C audience. Your role is essential in helping our client achieve their business objectives and reach their target audience effectively.
If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for their team.
Our client values a can-do attitude, a be-the-solution mindset and a forward-thinking thought process and look forward to welcoming a new team member who shares these values.
What You’ll Be Doing
* Create and implement digital marketing strategies by utilising different digital mediums, such as Meta and Google Ads and setting measurable KPIs.
* Collaborate with other teams to ensure cohesive and effective marketing campaigns.
* Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
* Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
* Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
* Manage and optimise our social media channels.
* Work with the Head of Marketing and COO to think of new methods to attract drivers to apply and work for B2C and also work with the Sales Director to come up with strategies on how they can acquire new customers through digital efforts.
* Help build and manage a customer-lead nurturing journey through Hubspot.
* Create a custom campaign with the Marketing team to re-engage lost customers through clever marketing tactics.
What Characteristics Are They Looking For?
* A bachelor’s degree in marketing, communication, or related fields.
* Experience in digital marketing or content marketing is advantageous.
* Experience with web analytics tools like Google Analytics and Search Console.
* Experience in marketing automation tools, such as HubSpot.
* Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
* Excellent communication, presentation and interpersonal skills.
What’s in it for you
Grow with them
You will be part of a growing and ambitious company! They want you to be happy and enjoy coming to work where you are surrounded by a supportive team.
In the heart of Birmingham
They are based in Birmingham city centre at Somerset House, only a 5-minute walk from Grand Central train station. In summer you can enjoy the rooftop terrace and views of the city!
Socials and more!
Social events and activities are held in the building once a month. They have quarterly company socials which in the past have been rooftop quiz nights, mini golf and a meal at Fazenda.
Fitness and wellbeing
Your wellbeing and health matters to them. In the building there is a gym and showers that you can use before, during or after work. If you like golf, you can enjoy practising on the golf simulator too.
Time to relax
Well-deserved time off – you will get 25 days off a year plus bank holidays. You will also get an additional day with every completed year of service up to a maximum of 30 days per annum.
Learning & Development
They’re passionate about your growth! They are always exploring new and exciting ways to elevate your skills and expand your potential through dynamic training opportunities.
Exclusive Benefits Platform
Unlock a world of perks! Their benefits platform gives you access to amazing discounts, exciting rewards, and valuable resources to support your physical, mental, and financial wellbeing because they believe in taking care of YOU.
Join our client
If you want to be part of a forward-thinking, sustainable company and you embrace positivity, they would love to hear from you!
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