As ‘the UK’s No. 1 Bakery Brand’ we have been baking bread since 1876. Today, we are proudly a sixth-generation family business, supplying over 18,000 retail customers from 11 bakeries and 16 depots, producing a range of over 70 products, including gluten and wheat free.
Responsible for placing consumer and shopper insight at the heart of the business, you will support the development of the Warburtons 5 year growth strategy.
Here at Head Office, the Insights team are dedicated to providing a deeper understanding of the bakery market and its consumers to inform and influence opportunities for growth.
Join us and you will be responsible for setting the strategy and delivering the annual insights research and data programme for the commercial team. You will manage relationships with our external insight partners, developing best-practice technology and ways of working as well as leading commercial agreements. You will champion best practice of cyclical consumer-led data analysis and any ad-hoc consumer research required, proactively highlighting opportunities, threats and consumer and market future trends.
Key Accountabilities and Measures
* Developing new market, shopper and consumer insights to identify strategic growth opportunities to support and accelerate the delivery of the 5yr plan.
* Leading and delivering ad-hoc and continuous research projects from development of the brief to delivery of the outcomes and recommendations.
* Supporting our commercial planning process to ensure that the latest trends are central to the development of our future commercial strategy, innovation pipeline and brand plans.
* Creating and maintaining effective relationships with our external insight partners, as well as being pro-active in identifying new developments in consumer insights.
* Managing the consumer and market data insight budgets, maximising ROI and delivering value to the Warburtons commercial function.
* Developing talent in the Category Development & Insight, including managing performance and coaching direct report(s).
* Collaborating across the Commercial function, including Category Development, Innovation Marketing, Product Marketing, and Customer Sales, to ensure a consistent insight-led approach.
* Strong experience in strategic consumer insights roles, preferably within the FMCG sector, operating within food manufacturing, retailing or insight agencies.
* Experience of leading consumer research projects and pro-active in championing a consumer and shopper centric approach to commercial planning.
* Strong knowledge of both qualitative and quantitative research methods, as well as continuous FMCG data sources and providers.
* Excellent commercial skills: good understanding of the FMCG industry; market & competitor.
* Knowledge in bakery or food.
* Leadership skills and an excellent relationship builder, establishing credibility with both internal and external contacts at all levels.
* Project management skills: ability to plan implementation of short term work and/or projects.
* Good knowledge of Microsoft office, and insight platforms including Nielsen IQ and IGD.
Extra Dough
You’ll want to know what your bread is worth
* A slice of the annual profits (discretionary profit share).
* Family time is important to us and we know it will be to you, so you will have 5 weeks holiday and bank hols. Plus, the opportunity to purchase up to an extra week annual leave.
* Private medical insurance, health screening and life assurance.
* Award winning pension scheme with company contributions.
* Products you will love along with deals and discounts for you and the family through our Extra Dough website.
* Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service.
We respect and value difference. We look to create an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, religion, sexual orientation, physical or mental ability, ethnicity, or any other aspect which makes them unique, are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work, is the right thing to do.
#J-18808-Ljbffr