Senior Marketing Manager
Application Deadline: 16 March 2025
Department: Marketing & Communications
Employment Type: Full Time
Location: London
Reporting To: Head of Marketing & Audiences
Compensation: From: £48,000
Description
We are looking for a highly skilled and experienced Senior Marketing Manager to join the UK’s largest creative community of artists and home of cultural innovation, Somerset House. You will work with our Head of Marketing & Audiences to lead and execute our marketing strategies, driving brand growth and business performance. The ideal candidate will have a proven track record in creating and implementing successful marketing campaigns across multiple channels both online and offline, managing budgets, and leading a team.
Key Responsibilities
* Develop and implement audience first marketing strategies to increase brand awareness, market share, and revenue growth with both our existing audiences and prospective growth audiences.
* Identify and monitor full funnel marketing mix strategies to build integrated, engaging consumer-first brand experiences that grow our market share.
* Plan multi-channel marketing campaigns for our events calendar and key moments across digital, email, content, and traditional media.
* Lead and mentor a small team of marketeers in a way that balances creativity and effectiveness.
* Analyse market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation.
* Measure and report on the effectiveness of marketing campaigns, using data to refine strategies and improve ROI.
* Ensure all of the creative and content teams are fully onboarded to strategies so that all of our content supports who we are trying to be as a brand.
* Manage and report on marketing budgets, ensuring efficient allocation of resources to achieve maximum impact.
* Collaborate with internal stakeholders, including exhibitions, commercial and visitor experience teams, to ensure alignment and support for marketing initiatives.
* Build and maintain relationships with external partners, such as agencies, vendors, and media outlets, to amplify marketing efforts.
Skills, Knowledge and Expertise
* 6+ years of experience in marketing, preferably with a social first brand.
* Experience in not only selling to a customer, but providing value to real people through online and offline channels.
* Solid understanding of brand strategy and how culture shapes a brand.
* Highly entrepreneurial – autonomy, strategic thinking and collaboration are critical to drive our brand.
* A growth mindset – eager to improve our ways of working and passionate about continuously upskilling yourself and your team.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Creative thinker with the ability to develop innovative marketing strategies within a range of budgets.
* Excellent leadership and management skills.
* A deep understanding of consumer trends and insights.
* Passionate about arts & culture and how this sector challenges old ways of thinking and reshapes society.
Benefits
Mental Health & Wellbeing
* Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed.
* Mental health support and guidance from our in-house trained Mental Health First Aiders.
* Hybrid working based on having 3 days in the office per week (pro rata if part-time).
* Contribution towards eye tests and glasses.
* Trust life insurance scheme.
Holiday
* Enhanced annual leave – 25 days plus bank holidays (pro rata).
* Birthday leave - additional day leave.
* Extra day - to celebrate anything of your choice.
Other Leave
* Sick leave – 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service).
* Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months service).
* Enhanced maternity pay.
Pension
* 8% employer pension contributions, no employee contribution required.
* Option for salary sacrifice.
* Interest-free loan Season ticket loan.
* Cycle to Work scheme.
Discounts, offers and free stuff
* The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites.
* Discounts in Somerset House cafes and restaurants.
* Discounts with various high street retailers and restaurants.
* Discount to local leisure centres.
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