Marketing Manager – Drive Growth & Lead Generation
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Direct message the job poster from GC Biosciences Ltd
Salary: £25,000 – £35,000 (Based on 3-month probation & performance)
* Base salary reviewed after 3 months based on marketing performance & sales impact
* Performance bonuses linked to lead generation and sales conversions
* Full UK holiday entitlement
* Full marketing training and mentorship provided
About Us
GC Biosciences has been a leader in the blood testing industry since 2013, helping clients optimise their health through advanced laboratory testing. We provide comprehensive blood tests (CBC), our Healthy Heart Programme, and personalised 12-week health optimisation programmes. With a strong client base, active marketing campaigns, and an ambitious growth plan, we are building a dedicated Marketing and Sales team to scale our reach.
We are now hiring a Marketing Manager who will be responsible for lead generation, content strategy, and partnership growth, ensuring a steady stream of high-quality leads for the sales team.
The Role
We are looking for a creative, data-driven, and results-focused Marketing Manager who is passionate about health and nutrition. This is a hands-on role where you will create and execute marketing strategies to attract, engage, and convert leads.
Key Responsibilities:
Content & Thought Leadership
* Develop engaging content (blogs, guides, social media, case studies) to establish GC Biosciences as a trusted authority in blood testing & health optimisation.
* Create educational & conversion-driven content that generates inbound leads and nurtures prospects.
* Manage and grow our brand presence on social media (Instagram, LinkedIn, TikTok, Facebook).
Partnership & Referral Growth
* Develop strategic partnerships with health influencers, gyms, personal trainers, and wellness brands to expand reach.
* Implement a structured referral programme to drive new client acquisition.
* Explore co-marketing opportunities with industry partners to increase brand awareness and lead flow.
Lead Generation & Demand Generation
* Build and execute multi-channel campaigns that drive inbound leads.
* Align marketing efforts with sales targets to optimise conversion rates.
* Work closely with the sales team to refine lead qualification strategies.
Email & Social Media Marketing
* Develop targeted email campaigns to nurture leads and boost retention.
* Create compelling social media campaigns to engage, educate, and convert audiences.
* Implement automated email sequences to improve client engagement.
Paid Advertising (PPC, No SEO)
* Manage Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads to drive lead acquisition.
* Run A/B testing to optimise ad performance and conversion rates.
* Track and refine cost-per-lead (CPL) and return on ad spend (ROAS).
Data-Driven Tracking & Reporting
* Use Google Analytics, HubSpot, and Meta Ads Manager to track and optimise marketing campaigns.
* Provide weekly performance reports, including lead quality and conversion metrics.
* Adjust strategies based on real-time data insights to improve marketing effectiveness.
Who We’re Looking For:
* 1–2 years of experience in marketing, lead generation, or digital advertising.
* Passionate about health, wellness, fitness, or nutrition.
* Marketing degree or relevant qualification preferred, but not required.
* Creative thinker with strong content marketing and storytelling skills.
* Experience in running PPC campaigns (Google Ads, Facebook, LinkedIn, Instagram).
* Comfortable tracking marketing performance & making data-driven decisions.
* Excellent communication skills & ability to build partnerships.
What We Offer:
* Career growth & promotion potential – Future opportunity to progress to Head of Marketing.
* Competitive performance bonuses – Earn more based on marketing success.
* Work directly with the founder & sales team – Gain hands-on experience in a fast-growing company.
* Flexible working – Leicester-based preferred, but partial remote flexibility available.
* Industry exposure & networking – Opportunities to attend events, meet partners, and grow your profile.
* Creative freedom – Be in charge of shaping the marketing strategy & execution.
How to Apply:
If you are a driven marketer with a passion for health and wellness, and want to be part of a growing, ambitious company, we want to hear from you!
Apply now by sending your CV and cover letter to info@gcbiosciences.co.uk with the subject line: Marketing Manager Application.
Take the next step in your marketing career and grow with GC Biosciences!
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
* Health, Wellness & Fitness
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