The Grenfell Tower tragedy was a stark reminder of the consequences of a distorted understanding of value in the construction industry. While value engineering was falsely blamed, the root cause lay in a relentless culture of cost-cutting that compromised design integrity and ultimately led to the loss of 72 lives. In response, the UK government introduced new regulations aimed at ensuring accountability throughout the building process. However, deep-seated cultural and practical issues within the industry persist, raising concerns that another such disaster could occur. The concept of value is often misunderstood and misused within the built environment, leading to conflicts and misalignments between various stakeholders. Urban planners, for example, may prioritize placemaking and community impact, while contractors focus on revenue generation. Value engineers, on the other hand, may emphasize functional performance, while value managers consider stakeholder perceptions. Procurers, meanwhile, often reduce value to a set of arbitrary performance metrics. This study aims to develop a unifying framework for understanding and applying value in the construction industry. By examining the semiotic practices of different disciplines, the research will identify common ground and reconcile conflicting perspectives. The goal is to reorient the concept of value beyond mere cost reduction, emphasizing the importance of people, places, and profit. Through this research, we can work towards a future where buildings are designed and constructed with integrity, safety, and sustainability as core values. Funding details Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Fees are reviewed annually and are likely to increase to take into account inflationary pressures. The studentship is for three years and provides a tax-free stipend of £19,237 per annum (2024/25 rate) for the duration of the studentship plus university tuition fees. Entry Requirements Applicants should have, or expect to achieve, at least a 2:1 honours degree (or equivalent) in a relevant subject. A relevant master’s degree and/or experience is desirable. How to Apply All applications should be made online via the above ‘Apply’ button and must include a completed studentship application form (instead of a personal statement) and a two-page research proposal based on the project description outlining how you would approach the project and what methods you would use. Under programme name, please select 'Architecture, Building and Civil Engineering'. Please quote reference number ABCE25-CG. To avoid delays in processing your application, please ensure that you submit the minimum supporting documents including an up-to-date CV, but a personal statement is not required. ABCE will use these selection criteria to make a decision on your application. £19,237 per annum