Job Description
Email Marketing Specialist - Ecommerce Brand | £25-30k - Scunthorpe Office/ Hybrid Working
Our client is a dynamic e-commerce retail brand specialising in delivering high-quality products at accessible prices. They're passionate about enhancing the customer experience and driving sales through creative and strategic marketing initiatives.
Job Overview:
They are looking for a talented and results-driven Email Marketing Specialist to join their team. This role is integral to managing their online sales platforms and ensuring their email marketing strategies are impactful and customer-focused.
Key Responsibilities:
Email Campaign Management:
* Plan, create, and implement email marketing campaigns using Klaviyo.
* Develop automated email flows and promotional strategies.
Audience Segmentation:
* Continuously create and refine customer segments to personalise marketing efforts.
Creative Content Creation:
* Write engaging email copy, craft attention-grabbing subject lines, and design visually compelling emails that align with brand guidelines.
Performance Monitoring:
* Track and analyse email campaign performance metrics.
* Conduct A/B testing to optimise engagement and conversion rates.
* Present detailed reports and insights to management.
E-commerce Product Management:
* Manage and optimise product listings on Shopify to ensure accuracy and appeal.
Requirements:
* Experience & Skills:
* Demonstrated experience in email marketing with a focus on Klaviyo.
* Understanding of e-commerce dynamics/ industry
* Strong knowledge of A/B testing methodologies (advantageous)
* Excellent written ability
* Personal Attributes:
* Analytical thinker with exceptional attention to detail.
* Creative and proactive, with a passion for digital marketing.
* Effective multitasker with the ability to meet deadlines in a fast-paced environment.
What's on Offer:
* Competitive Salary & Hybrid/ remote working balance
* Professional Development: Opportunities to grow and advance within a forward-thinking company.
* Perks: Employee discounts and the chance to work in a collaborative and supportive environment.
How to Apply:
Please apply below with your most recent CV and we will contact you about the next steps if everything looks good!
BBBH32279