Location:London or Edinburgh, or flexible for remote UK base
Position Status:Full Time Regular
Starting Salary Range:The starting salary range for this position is 44,320 GBP - based on local benchmarking and commensurate with professional experience.
Closing date:Please submit CV and cover letter at earliest convenience as applications will be reviewed on a rolling basis.
About Mercy Corps
Mercy Corps is a leading global organisation powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within.
Mercy Corps Europe (MCE) has grown rapidly in terms of volume of activity and complexity. We are now looking for an experienced Digital Fundraising Officer to join us. The Fundraising team plays a key role in Mercy Corps, generating income and raising our profile.
The Role
The Senior Individual Giving Officer will act as a source of fundraising expertise in the Direct Marketing and wider development team, as well as the global Development and Marketing teams. Lead on devising a digital strategy that will maximise supporter engagement and acquisition, and thus grow individual giving income, with the input of the Direct Marketing Manager.
Mercy Corps Europe's fundraising team is in a growth phase and there are many opportunities to innovate. Creative freedom is very much encouraged, and the diversity of the organisation's programmes makes our fundraising work truly varied.
Essential Job Responsibilities
1. Lead on integrating online and offline fundraising, offering supporters a cross-platform experience.
2. Lead on innovating our digital offering - taking ideas from conception through to testing and beyond.
3. Work with the Individual Giving Officer to innovate our fundraising offerings and find new ways of acquiring supporters.
4. Ensure that Mercy Corps grows the number of engaged supporters and income across channels to meet targets.
5. Responsible for day-to-day implementation of digital campaigns and activity (including email, PPC, social, programmatic and display), to deliver against set targets.
6. With support from the rest of the team, develop and edit digital fundraising content suitable for target audiences.
7. Review and analyse results of fundraising activities and make changes to future work based on this.
8. Regularly obtain feedback from the audiences that we are contacting to ensure that we are optimising the way we communicate.
9. Identify new platforms and channels, and keep abreast of current fundraising trends.
10. Work alongside Fundraising Operations to inform campaigns, and with the Media and Communications team to ensure that fundraising integrates appropriately with media and communications strategy and activities.
11. Manage Google Adwords account effectively to maximise engagements and income.
12. Become the charity knowledge lead on digital platforms to upskill colleagues and support cross-team working.
13. Assist with internal training as required in regards to digital initiatives.
14. In conjunction with the Direct Marketing Manager, responsible for ensuring that all fundraising activities are legal and adhere to industry best practice.
Qualifications and Transferable Skills
1. At least five years of experience in a fundraising/marketing role, with proven experience in digital fundraising.
2. Demonstrable knowledge of a range of digital fundraising channels.
3. Experience of writing and editing engaging content for online donor audiences.
4. Experience of setting digital KPIs and developing in-house digital fundraising capabilities.
5. Proven ability to use analytics/metrics and user testing to inform and improve online campaigns.
6. Ability to work to brand and style guidelines.
7. Ideally prior experience of working with external digital agencies.
8. A working knowledge of UK and European charity law and data protection.
9. Some knowledge of Canva would be beneficial.
10. Relevant professional certifications or equivalent experience.
Success Factors
1. Detail-oriented multi-tasker, with excellent organisation skills.
2. Strong process management skills.
3. Excellent communication skills (both written and verbal).
4. Able to build and maintain effective internal and external relationships.
5. Able to cope with changing priorities, often at short notice, and work well under pressure.
6. Proactive and solutions-based attitude.
7. Cooperates and works well with colleagues to maximise opportunities and solve problems.
8. High levels of motivation, professionalism and resilience.
9. Skilled in anticipating and solving problems and communicating issues, involving others as needed.
10. An exposure to and interest in international development is important, along with a demonstrable understanding of digital fundraising trends for international non-profits based in the UK.
Living Condition
The position is based in London, Edinburgh or remote and may require some national or international travel.
Ongoing Learning
In support of our belief that learning organizations are more effective, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development.
Diversity, Equity & Inclusion
Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams.
Equal Employment Opportunity
Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills.
Safeguarding & Ethics
Mercy Corps is committed to ensuring that all individuals we come into contact with through our work are treated with respect and dignity. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members.
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