Paid Search Analyst
Ecommerce Performance Marketing Team
£25,000 - £30,000 per annum depending on experience
Permanent - 37.5 hours per week (Monday-Friday 9am-5pm)
Closing date: Sunday 23rd March
Interviews Initial Chats W/C 24th March / Interviews W/C 31st March
We are thrilled to announce an opportunity for a passionate Paid Search Analyst to join our eCommerce team at Beaverbrooks.
The successful candidate will be part of our eCommerce Performance Marketing team and will play an integral role supporting our Paid Search activities across Google, Microsoft Ads and YouTube.
This role is perfect for someone who wants to pursue a career in paid search and has a passion for eCommerce.
We are based at our head office in Lytham St Annes but our teams are currently operating a hybrid way of working which can be discussed further at interview.
Main Responsibilities
Support the Paid Search Manager in optimizing PPC search and shopping campaigns
Carry out day-to-day monitoring and hygiene checks across Google, Google Merchant Centre, and Microsoft ensuring our Paid Search channel is running in line with strategy
Conduct reporting and analysis, providing insights and recommendations to improve Paid Search performance
You will build paid search campaigns in line with strategy and best practise to support the business product launches and promotions
You will carry out keyword research and negative keyword updates from search query reports
You will write ad copy to support promotions, new products as well as maintaining current ad copy, and will also be responsible for the updates to our responsive ads as well as site extensions across our account
You will oversee the day-to-day management and optimisation of our product feed working closely with our feed management provider
Act as the main point of contact for our PPC Agency and Google representative
About Beaverbrooks
Established in 1919, we have 88 locations across the UK. This includes 63 Beaverbrooks stores & 22 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms.
Were a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things.
Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.
As a company were true to our word. When we say were going to do something, we go all out to do it. And every individual is truly valued.
The awards weve been given as an employer speak volumes about what its like to work here, some of which are:
Retail's 3rd Best Company to Work For - Best Companies 2024
We have been awarded a 3 star accreditation for 'World Class levels of Engagement' for 19 years running - Best Companies 2024 - based on colleague feedback
'Employer of the Year 2024 - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much.
In return, just some of the benefits we offer include:
33 days holidays (inc bank hols, pro rata)
Contributory Pension & Life Assurance
Outstanding colleague discounts, which extend to your family & friends
Wellbeing scheme
Employee & family support & counselling in partnership with the Retail Trust
A variety of different schemes to help you support charities close to your heart
Office profit share bonus
The Ideal Candidate
ESSENTIAL SKILLS
Ability to demonstrate the values and behaviours of the Beaverbrooks Way - The Beaverbrooks Way
Excellent communication skills
Highly organised and efficient
A passion for eCommerce and the internet
Hands-on experience with paid search campaigns
Competent in Microsoft Excel
Experience using Google Analytics or a similar analytics package
DESIRABLE SKILLS
Ideally educated to degree level
Google Ads verified
eCommerce experience
Experience/knowledge of the full Digital Marketing channel mix including SEO, social advertising, affiliates, and retargeting
Experience with Google Merchant Centre, CSS and data feed management
Beaverbrooks - the hallmark of amazing people
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